{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F1836c2d1-2b3a-4ea2-a67e-e6be1c5e02c3","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"SBP 011: The Power of Video Marketing with, Jon Mowat\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/1836c2d1-2b3a-4ea2-a67e-e6be1c5e02c3\"></iframe>","title":"SBP 011: The Power of Video Marketing with, Jon Mowat","description":"<p>On this edition of the Sleeping Barber podcast, we welcome Jon Mowat, award-winning content creator and video strategy expert. Initially working as a director at the BBC, he now turns his expertise to helping businesses achieve their objectives through engaging and powerful video campaigns as managing director of Hurricane Media - one of the UK's leading video marketing agencies.&nbsp;</p>\n<p>Author of the book, <strong>Video Marketing,</strong> <em>Create Engaging Video Campaigns to Drive Brand Growth and Sales, </em>we spend time discussing the nuances of video marketing, some of the do's and don'ts and tea towels!</p>\n<p>It's a great listen we hope you enjoy.</p>\n<p>____________</p>\n<p><strong>Our Guest:</strong></p>\n<p>Follow Jon Mowat on LinkedIn: https://www.linkedin.com/in/jonmowat/</p>\n<p>Hurricane Media: https://www.linkedin.com/company/hurricane-media/</p>\n<p>Link to book: https://www.koganpage.com/product/video-marketing-9781398601147</p>\n<p>20% off Promo code: sleepingbarber20</p>\n<p>____________</p>\n<p><strong>The Sleeping Barber Podcast:</strong></p>\n<p>Follow our updates here: https://www.linkedin.com/company/sleeping-barber/</p>\n<p>Get in touch with our hosts:</p>\n<p>Marc Binkley: https://www.linkedin.com/in/marcbinkley/</p>\n<p>Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/</p>\n<p>____________</p>\n<p><strong>Timestamps</strong></p>\n<ul>\n <li>0:45 - Jon Mowat Bio</li>\n <li>2:08 - A funny story from Iraq</li>\n  <li>4:01 - What makes video so unique</li>\n  <li>6:03 - Video across the sales funnel</li>\n  <li>8:17 - How video has changed</li>\n  <li>10:45 - How to use video across different touchpoints</li>\n  <li>13:46 - Video is more than just a TV commercial</li>\n  <li>16:09 - Where people watch video matters</li>\n  <li>19:44 - Video marketing planner</li>\n  <li>21:06 - Don\u2019t waste your money: pre-plan your video shoot</li>\n  <li>25:08 - Less is more - Emotion, Fact and Action helps brand videos Airbus example <a href=\"https://youtu.be/Bw66ZJR2-8w\"><u>https://youtu.be/Bw66ZJR2-8w</u></a></li>\n  <li>28:44 - Which emotion is important for your brand?</li>\n  <li>31:49 - Why emotion is important in B2B</li>\n  <li>33:14 - Why does video work</li>\n  <li>37:48 - How to prioritize the goals of video</li>\n  <li>42:48 - Why video costs more than email</li>\n  <li>45:47 - How to test a video</li>\n  <li>48:44 - Death by committee: how to protect ideas for your video</li>\n  <li>52:00 - Do you build videos for the channels, the idea or the audience?</li>\n  <li>55:40 - Do your objectives match your video\u2019s performance metrics?</li>\n  <li>59:30 - More about Jon discount code: SleepingBarber20</li>\n  <li>1:01:01 - Post pod with V and Marc</li>\n</ul>\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/d2a91a3b-5af8-4834-b157-4e3685fdc738/21697713-1657130364579-efcc38062f618.jpg"}