{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F18a08d2f-5d83-4fb2-81d9-93ae5a4e221c","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"#67: Loyalty for Small Companies - Driving Lucrative Loyalty","description":"Today's episode of http://letstalkloyalty.com/ (Let's Talk Loyalty) features some important concepts that go back the basics of how companies connect with their customers, featuring an interview with https://www.linkedin.com/in/alicudby/ (Ali Cudby), best selling author of \"https://alignmintforgrowth.com/book/ (Keep Your Customers)\" - who focuses on driving customer loyalty in small and medium-sized companies in the US. \r\n\nAli introduces simple yet powerful concepts that are often neglected as companies grow, including the importance of a customer-facing mission statement and key policies to guide customer engagement in a way that drives \"lucrative loyalty\".\r\n\nWe discuss the increasing trend for paid loyalty with renewal-based businesses and subscription options emerging in new and unexpected sectors, as well as important insights on the concept of \"hidden revenue\" - an effective tool that can drive true customer loyalty in a way that most companies neglect. \r\n\nAs one of our closing episodes of 2020, we share some hopes and goals for 2021 as the \"new normal\" begins to unfold. \r\n\nShow Notes: \r\n\n1) https://www.linkedin.com/in/alicudby/ (Ali Cudby) - Managing Director, https://alignmintforgrowth.com/ (Alignmint Strategies )\r\n\n2) https://www.clustertruck.com/ (Cluster Truck )Food Delivery \r\n\n3) https://www.soapboxsoaps.com/pages/ourmission (Soapbox) - Hygiene Products with a Social Mission","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/82c9f46e-76a9-487d-b462-be09694d64a7/2953009-1607860526512-810c3051c0f22.jpg"}