{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F18b7947f-6971-427b-b95c-7de0bd88402c","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"#382: Loyalty Lessons from USA Convenience Chain Yesway (Short Summary Show)","description":"https://yesway.com (Yesway) is one of the fastest-growing convenience chains in the United States, and was voted the U.S. Convenience Chain of the Year in 2021.\r\n\nTune in to hear Tom\u2019s summary from the original podcast hosted by Paula Thomas featuring one of the leading marketers in U.S. convenience retail, https://www.linkedin.com/in/derekgaskins/ (Derek Gaskins), Chief Marketing Officer of Yesway.\r\n\nDerek shares the exciting challenge of keeping customers loyal while acquiring new stores with products that customers love, and building a leading retail brand that combines the best of them all.\r\n\nHe also explains how Yesway have embraced loyalty at the heart of their business, and how they are leveraging their award-winning \u201cYesway Rewards\u201d program to support their ambitious growth.\r\n\n\r\n\r\n\nHosted by https://www.linkedin.com/in/tom-peacethe-loyalty-people/ (Tom Peace)\r\n\n\r\n\r\n\nShow Notes:\r\n\n1) \u2060https://yesway.com/ (Yesway\u2060)\r\n\n2) https://www.linkedin.com/in/derekgaskins/ (Derek Gaskins\u2060)\r\n\n3) https://yesway.com/rewards/ (Yesway Rewards)\r\n\n4) http://letstalkloyalty.com/204/ (#204: Loyalty Lessons from "USA Convenience Chain of the Year" - Yesway)","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/56ddad52-2830-4645-b34d-3dff85c4193b/2953009-1684769277263-60fb7403ebd6f.jpg"}