{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F18d5fa18-8b9c-46d4-954b-aa17199252df","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Cassie Petrey: Marketing Your Music","description":"Cassie Petrey is the woman behind the world\u2019s most iconic artists\u2019 social media marketing including Backstreet Boys, Camila Cabello, Paramore, Nickelback, and more. Cassie is the co-founder of Crowd Surf, a leading marketing and music management firm. She is an original fan girl whose admiration for the Backstreet Boys at age 12 led her to create a newsletter that reached fans worldwide \u2014 then years later she helped seal the band\u2019s decades-long superstardom by re-introducing them to next-generation fans. At age 17 as a college rep for Warner Music Group, Cassie was among the first in the music industry to recognize the vast marketing potential of nascent mid-2000s platforms Myspace and Facebook. Her company Crowd Surf has worked with tech giants Apple and Google, and labels such as Universal, Disney, Sony, Warner and more. Cassie is a Forbes 30 Under 30 and Billboard 30 Under 30 recipient and a leading social media and artist management Hollywood powerhouse.\nIN THIS EPISODE, YOU\u2019LL LEARN ABOUT:\nThinking of your music career as a business\nHaving a consumer mindset with your music marketing\nWhere to begin with marketing your music\nHow far in advance should you plan your marketing?\nHow to get Spotify to want to promote your music\nReleasing singles vs. albums\nWhat kinds of content you should be creating\nWhich metrics matter\nHow often should you post social media content?\nWhat platforms should you use?\nShould you use scheduling tools?\nBeing an \u201cinfluencer\u201d\nWhen to hire a social media manager\nTo learn more about Cassie Petrey, visit: https://crowdsurf.net/\nFor tips on how to improve your mixes, visit https://masteryourmix.com/\nLooking for 1-on-1 feedback and training to help you create pro-quality mixes? Check out my new coaching program Amplitude and apply to join: https://masteryourmix.com/amplitude/\nDownload your FREE copy of the Ultimate Mixing Blueprint: https://masteryourmix.com/blueprint/\nGet your copy of the #1 Amazon bestselling book, The Mixing Mindset \u2013 The Step-By-Step Formula For Creating Professional Rock Mixes From Your Home Studio: https://masteryourmix.com/mixingmindsetbook/\nJoin the FREE MasterYourMix Facebook community: https://links.masteryourmix.com/community\nTo make sure that you don\u2019t miss an episode, make sure to subscribe to the podcast on iTunes or on Android.\nHave your questions answered on the show. Send them to questions@masteryourmix.com\nThanks for listening! Please leave a rating and review on iTunes!","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/b7c37057-014b-46f3-ae2f-b60dd2725b8c/podcast-logo-yellow-4mucm3.png"}