{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F1b058339-0194-4e5d-9a75-dddba9aa0291","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"SBP 051: The Barber's Brief - January 4, 2024\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/1b058339-0194-4e5d-9a75-dddba9aa0291\"></iframe>","title":"SBP 051: The Barber's Brief - January 4, 2024","description":"Welcome to season 3 of The Sleeping Barber! We are kicking the year off with our Barber\u2019s Brief segment where we cover news that caught our eye, a marketing moment where we highlight a case study, and our ad of the week.\n\nOur Hosts:\nFollow our updates here: \u2060\u2060https://www.linkedin.com/company/sleeping-barber/\u2060\u2060\nGet in touch with our hosts:\nMarc Binkley: \u2060\u2060https://www.linkedin.com/in/marcbinkley/\nVassilis Douros: \u2060\u2060https://www.linkedin.com/in/vassilisdouros/\u2060\n\nIn the News\n\nMarket-Based Asset Theory of Brand Competition | Byron Sharp, John Dawes, Kirsten Victory\nhttps://www.sciencedirect.com/science/article/pii/S096969892300317X?via%3Dihub \n\nMarketingDive - In-house agency sophistication rises, output improves: survey says\nhttps://www.marketingdive.com/news/in-house-agency-trends-media-buying-data-strategy-wfa/703212/\n\nWHO - The World Health Organization Appoints Champion for the European Well-Being Economy Initiative \nhttps://www.who.int/europe/news/item/16-11-2023-new-who-champion-for-the-european-well-being-economy-initiative\n\nMarketingDive - Instagram Reels outperforms TikTok, Facebook for branded video content, report says\nhttps://www.marketingdive.com/news/instagram-reels-outperforms-tiktok-facebook-branded-video/703155/\n\nCBC.ca - New York Times sues OpenAI, Microsoft for copyright infringement\nhttps://www.cbc.ca/news/business/new-york-times-openai-lawsuit-copyright-1.7069701\n\nAdweek - Meta's Ad-Free Tier Will Reveal How Hungry Users Really Are for Data Privacy - Opinion Brian Quinn\nhttps://www.adweek.com/social-marketing/meta-ad-free-fee-consumer-hunger-data-privacy/\n\nAd of the Week\n\nGuinness and its creative ad agency AMV BBDO have launched a new social media campaign called \u2018Foot Pints\u2019 that features a pair of winter boots that leave pint-shaped markings in the snow. These are limited edition - and those who are interested can register their interest on Guinness\u2019s website.\n\nThe campaign playfully mimics the seriousness and gleam found in sneaker launches while celebrating pubs this festive season. Jennifer Gleeson, senior brand manager at Diageo, said that the campaign underlines the iconic Guinness serve while celebrating the festive season and the pubs that play a key role in culture and communion, especially throughout winter. The campaign will also encompass press and outdoor activations showing the \u2018Foot Pints\u2019 making their way to boozers throughout the UK. A limited edition was produced, and customers can register their interest on Guinness\u2019s website.\n\nDirected by: Ste Hinde\nDirector of Photography: Andi Hampton\nArt Director: Hannah Rawson\nAgency: AMV BBDO\n\nLink: https://youtu.be/dPbB-1jMbe0?si=P8I_Vc-lY-5DLwtR\n\nWhere to Listen:\nApple Podcasts: https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id160981132\nSpotify: https://open.spotify.com/show/4v0kaM350zEY7X2VBuyfrF?si=7083317d5afd488b \u2060\u2060\nGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWVjYWJhNC9wb2RjYXN0L3Jzcw\nYoutube: https://www.youtube.com/@sleepingbarberpodcast\n\n\n\n\n\n\u00a9 2024 Sleeping Barber\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/000da128-2b78-498c-b62b-e5b8316afab7/21697713-1704339589570-a7fc33737b45d.jpg"}