{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F1c587ce5-a0e3-4899-a259-bdd5ad59515b","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Ross Mackay from Daring Foods on building a business that lasts longer than a trend\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/1c587ce5-a0e3-4899-a259-bdd5ad59515b\"></iframe>","title":"Ross Mackay from Daring Foods on building a business that lasts longer than a trend","description":"Vegan or plant-based - whatever you want to call it, the alternative meat market is on the rise. Booming, in fact: a study by Neilson found that the plant-based market grew in the US by 20% between June 2017 and 2018. As the rest of the food market lags behind at just 2% growth over the same period, we can\u2019t help but wonder where this popularity has come from - and how could it possibly taste as good as meat?\n\nHere to talk with Colin about the meeting of ethics, health and business is Ross Mackay, CEO and co-founder of Daring Foods. Daring Foods is a company on a mission to rebuild chicken from plants. \n\nRoss believes that we can eat food that doesn\u2019t compromise our health, the environment, or our tastebuds - but we\u2019ll have to change how we think about and eat protein.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/f980eae5-e9aa-436f-8285-b60035464418/The_Entrepreneur_Project-v6.jpg"}