{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F1d7acdf1-af34-4f37-b605-e320e14b4364","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"#189: Cathay Pacific Airways Launches Lifestyle & Wellness Innovations","description":"Hong Kong's https://www.cathaypacific.com/cx/en_US/rewards-and-partnerships/account-comparison.html?cxsource=TOP-NAV_EXPERIENCE_4_1 (Cathay Pacific Airways) recently celebrated 75 years of flying, and in this episode, we hear about their latest innovations from https://www.linkedin.com/in/paulsmitton/?originalSubdomain=hk (Paul Smitton, Director of Customer - Lifestyle at Cathay Pacific Airways). \r\n\nPaul explains Cathay's new brand positioning, as well as its newly-launched lifestyle proposition and insurance product, which focuses on total wellness, rewarding its members with air miles for setting and achieving health and nutrition goals. \r\n\nAlong with merging their two loyalty programmes in to one, Cathay is also exploring innovative new ways to engage with fliers and members through WhatsApp, virtual reality and social channels. \r\n\nCathay is an increasingly innovative brand, with plenty of insights to inspire ideas for you too!\r\n\n\r\n\r\n\nShow Notes:\r\n\n1) https://www.cathaypacific.com/cx/en_US/rewards-and-partnerships/account-comparison.html?cxsource=TOP-NAV_EXPERIENCE_4_1 (Cathay Pacific rewards programme)\r\n\n2) https://www.linkedin.com/in/paulsmitton/?originalSubdomain=hk (Paul Smitton, Director Customer - Lifestyle at Cathay Pacific Airways) \r\n\n3) CORRECTION: Within the episode, Paul mentions \u2018HKSARG\u2019 as \u2018semi-autonomous region\u2019, and it should have been referenced as \u2018special administrative region\u2019.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/7fee37bf-c70c-48ee-8100-4df473b043fa/2953009-1645215515150-9cbdb448602da.jpg"}