{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F1ea1ac61-b64f-463d-88fe-cf105ae4478b","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#414: PetSmart Treats - Ranked One of America\u2019s Best Loyalty Programs by Newsweek\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/1ea1ac61-b64f-463d-88fe-cf105ae4478b\"></iframe>","title":"#414: PetSmart Treats - Ranked One of America\u2019s Best Loyalty Programs by Newsweek","description":"Today\u2019s episode is a treat for anyone who is either a pet lover or a pet parent, as well as retail loyalty professionals.\r\n\nOur guest is https://www.linkedin.com/in/bradleybreuer/ (Bradley Breuer), Vice President of Loyalty and Personalised Marketing at https://careers.petsmart.com/ (PetSmart) in the United States.\r\n\nThis year, PetSmart&#39;s \u201chttps://www.petsmart.com/treats-rewards.html (Treats)\u201d program has reached the incredible milestone of 60 million members!\r\n\nBradley shares some compelling insights on member penetration of sales, as well as some of the key principles of their success that has led the\nPetSmart Treats program to become one of America\u2019s Best Loyalty Programs as ranked by Newsweek.\r\n\n\r\n\r\n\n Show Notes:\r\n\n1) https://www.linkedin.com/in/bradleybreuer/ (Bradley Breuer, Vice President of Loyalty and Personalised Marketing)\r\n\n2) https://careers.petsmart.com/ (PetSmart)\r\n\n3) https://www.petsmart.com/treats-rewards.html (PetSmart&#39;s \u201cTreats\u201d program)\r\n\n4) https://www.newsweek.com/rankings/americas-best-loyalty-programs-2023 (America\u2019s Best Loyalty Programs 2023 by Newsweek)","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/bb35ab0a-2dae-4601-b9db-00d435078f32/2953009-1690970508715-27e590e0b7484.jpg"}