{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F1f5a4f2b-f86e-4a42-ab4a-71ccb0ea99f7","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"18: Scaleup Marketing: Prioritisation with Francesca Rock, Content Marketing Manager @kleene.ai\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/1f5a4f2b-f86e-4a42-ab4a-71ccb0ea99f7\"></iframe>","title":"18: Scaleup Marketing: Prioritisation with Francesca Rock, Content Marketing Manager @kleene.ai","description":"Alice de Courcy, CMO @Cognism and Francesca Rock, Content Marketing Manager @kleene.ai discuss the best practice for scaling marketing. Alice and Francesca discuss partner marketing, which channels to prioritise when scaling B2B SaaS, measuring content success and more.\n\n03:50 - Partner marketing\n05:05 - Prioritisation\n17:44 - Retargeting campaigns\n22:18 - Tech stack\n\n--- \n\nSend in a voice message: https://anchor.fm/cognism/message","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/37529b90-7a03-4639-a84f-8c444d13cfb9/8148576-1629276580912-d5ca65d7d4c5f-square-big.jpg"}