{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F208038cd-4f1b-4d29-b061-9bf0390cc7d2","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"The 2023 Growth Outlook for CPA Firms Survey: Bonus","description":"This is a special bonus episode to discuss the Survey to Explore the Growth Outlook for CPA Firms in 2023. Hear Rob Brown interview Sarah Johnson Dobek, president and founder of Inovautus, a national consulting firm that develops strategies, programs, and training designed to help accounting firms grow faster and in the right direction.\r\n\r\nTo take part in the survey and get the results for free, go to https://inovautus.com/ before Nov 11 2022 when it closes.\r\n\r\nIn this bonus show, we discuss:\r\n\r\n\u2af8 why it's both exciting and tough to be in an accounting practice right now\r\n\r\n\u2af8 why growth is not very strategic for accounting firms as many grow in the wrong way with the wrong kind of work\r\n\r\n\u2af8 the origins of the Growth Outlook Survey for accountancy practices to see how they were responding the pandemic\r\n\r\n\u2af8 comments on the massive investment into technology for accounting firms, for good and for bad\r\n\r\n\u2af8 how the survey informs strategy for pricing, sales, growth, marketing, client experience, tech stacks, recruitment and what is really working for accounting firms\r\n\r\n\u2af8 what makes growth more about mindset and strategy than numbers, lead gen and revenue for accountants\r\n\r\n\u2af8 comparing this survey to other benchmarking studies in the accounting and fintech space\r\n\r\n\u2af8 shout out to Nicole Sterling and the excellent AAM (Association of Accounting Marketing) at https://accountingmarketing.org\r\n\r\n\u2af8 what none of the accounting and fintech surveys are touching, and why the 2023 Growth Outlook for CPA Firms Survey is different\r\n\r\n\u2af8 how best practice is hard to define in today's challenging world for accountants and CPAs\r\n\r\n\u2af8 how diversity, equity, inclusion, justice and accessibility are affecting accountancy practices in the area of growth\r\n\r\n\u2af8 why accounting firms become extinct and the changing landscape of the working population\r\n\r\n\u2af8 the challenges involved in research that is representative of a very diverse accounting profession and different firm sizes\r\n\r\n\u2af8 how marketing professionals in accounting firms are becoming increasingly strategic in supporting firm growth\r\n\r\n\u2af8 the key challenges that accounting practices face in differentiating themselves to drive growth and recruitment\r\n\r\n\u2af8 key questions accountancy firm leaders should be asking themselves in considering the different ways to grow\r\n\r\n\u2af8 what accountancy practices get wrong when it comes to building brand awareness and driving growth\r\n\r\n\u2af8 why there is much less room for error in getting the right growth strategies for accounting firms, and why some may not make it\r\n\r\n\u2af8 to take part in the survey and get the results for free, go to https://inovautus.com/ before Nov 11 2022 when it closes.\r\n\r\n\u2af8 why accounting professionals should take this survey and stay informed rather than just hoping you're doing the right thing\r\n\r\nYou can also watch a video of this episode on Youtube here: https://youtu.be/AFZY1krsFwA\r\n\r\nSarah and her team work with firms to assess their growth goals and execute practical marketing and business development plans. With her unique background in operations, human resources, practice management, and marketing, Sarah delivers insightful, practical advice that guides organizations down the right path toward achieving the growth they desire. Sarah\u2019s ability to understand where an organization is starting from, coupled with her disciplined approach to best practices, drives results for firms and helps them to evolve. \r\n\r\nWhen she's not in the office, you can find Sarah skiing, camping, golfing, hiking or just enjoying her backyard with her husband, dog and 2 children.\r\n\r\nhttps://www.linkedin.com/in/sjjohnson\r\n\r\nTwitter: sarah_johnson28\r\n\r\n\u25e3\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u25e2\r\n\r\nMake sure you're subscribed to all 5 great shows in the Accounting Influencers Podcast Network:\r\n\r\n\u2776 Success in Accounting - MONDAYS. Our flagship main show features panels, live interviews and replays of our most popular shows.\r\n\r\n\u2777 Insights in Accounting - TUESDAYS. The best news, analysis,...","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/2ab867ae-b835-4e3a-a098-9981d439630f/SQ0XYvruq88BYTVIJXRkGiJ0.jpg"}