{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F21d1bab7-9b04-4549-babc-9dc3ca560afb","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#9. Uh-oh brand damage: what to do when your brand turns to sh*t\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/21d1bab7-9b04-4549-babc-9dc3ca560afb\"></iframe>","title":"#9. Uh-oh brand damage: what to do when your brand turns to sh*t","description":"Season 1: 'The Branding Series' / Episode # 9\r\n\r\n'Brand Damage' Is A Real Risk For All Business Owners. Top Reputation Management Experts Reveal How You Can Prepare For Crisis, What To Do To Protect Your Brand, And Why It's So Important.\r\n\r\nGuest Bios:\r\n\r\nJon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/)\u2013 brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/) \r\n\r\nSam Wilkinson (https://www.linkedin.com/in/samuelawilkinson/) is head of digital at Wilkinson Butler (https://www.wilkinsonbutler.com)\r\n\r\nWhat to listen out for:\r\n\r\n2.06\tThe UK 'KFC chicken crisis' brand damage case study\r\n\r\n9.15         What is brand damage in every day language\r\n\r\n11.36\tHow brand damage manifests online and hurts businesses\r\n\r\n15.11         The causes of brand damage that all businesses should look at for\r\n\r\n17.43\tThe danger of Google to brands as a permanent online record\r\n\r\n20.42\tWhy having zero social media presence is a huge business risk to companies and business owners\r\n\r\n21.48\tReal-life examples of brand damage: AMP, NAB, Rio Tinto, Dreamworld\r\n\r\n23.30\tHow the 'me too' movement has changed everything for brands\r\n\r\n25.29\tThe positive example of QBE insurance as a brand damage case study\r\n\r\n27.06\tThe importance of having a 'crisis management plan' in place\r\n\r\n31.33\tNERD SUPER POWER - recurring segment\r\n\r\n34.05\tThe concept of reputational credit and why it' so important\r\n\r\n36.18\tHow to deal with bad Google reviews for your business\r\n\r\n41.16\tThe impact of brand damage on culture and the ability to attract good talent\r\n\r\n46.34\tNERD UNDER PRESSURE - recurring segment\r\n\r\nResources and links:\r\n\r\nUK KFC chicken crisis 2017 https://www.campaignlive.co.uk/article/kfc-fcking-clever-campaign/1498912\r\nSocrates and the question dialogue https://en.wikipedia.org/wiki/Socratic_questioning\r\nGlass Door is an employee review site of workplace culture https://www.glassdoor.com\r\n\r\n*****\r\n\r\nEnjoyed this podcast? &gt;&gt;&gt;&gt; Please SHARE via text or social media ((!))\r\n\r\nGet in touch with us here: https://nerdsofbusiness.com/contact/\r\n\r\nYou can follow Nerds of Business on socials:\r\n\r\nTwitter: https://twitter.com/business_nerds\r\n\r\nFacebook: https://www.facebook.com/nerdsbusiness/\r\n\r\nLinked in: https://www.linkedin.com/company/nerds-of-business/","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/0cac8944-14c5-4968-9e35-81c2d9223bd9/VpWbFk__4M_L7FoBCamexyog.jpg"}