{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F222c1eba-c92a-43d5-aba2-dd92b9162777","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"SBP 117: The Barber's Brief: Chasing the high? April 17, 2025\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/222c1eba-c92a-43d5-aba2-dd92b9162777\"></iframe>","title":"SBP 117: The Barber's Brief: Chasing the high? April 17, 2025","description":"<p>Welcome to another episode of The Barber\u2019s Brief!</p><p>Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.</p><p>Enjoy the show!</p><p>Follow our updates here: \u2060\u2060https://www.linkedin.com/company/sleeping-barber/\u2060\u2060</p><p>Get in touch with our hosts:</p><p>Marc Binkley: \u2060\u2060https://www.linkedin.com/in/marcbinkley/</p><p>Vassilis Douros: \u2060\u2060https://www.linkedin.com/in/vassilisdouros/\u2060</p><p>Timestamps:</p><p>00:00 - Introduction</p><p>01:28- Consumer Behaviour Insights from Amazon</p><p>04:33 - Digital Marketing and Incrementality Challenges</p><p>08:36 - NBA Viewership and Streaming Trends</p><p>12:56 - Liquid Death&#39;s Strategic Market Exit</p><p>17:16 - Peloton&#39;s Business Model Evolution</p><p>22:26 - Puma&#39;s Bold Campaign Launch</p><p>24:27 - Upcoming Episode Preview with Jaguar Land Rover CMO</p>\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/b8c0db5a-b60f-40d3-9f63-b0bc9e9c90bb/21697713-1744842886864-92ca34071eb84.jpg"}