{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F22cefc99-53c5-4500-84bd-d09aaf7e0506","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Delivering long-term immune support to consumers -podcast\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/22cefc99-53c5-4500-84bd-d09aaf7e0506\"></iframe>","title":"Delivering long-term immune support to consumers -podcast","description":"Since the start of the COVID-19 pandemic, consumers have been seeking natural ways to bolster their immune systems, whether through basic diet and lifestyle to the use of nutraceuticals and food supplements. Whether this is a not-so-seasonal sales spike similar to that seen in cold and flu season or a long-term change in behavior is still unknown; however, companies have an opportunity to offer unique products with responsible marketing and claims to make the new behaviour stick.\n\nIn this podcast, Mike Hughes, head of research and insight at FMCG Gurus,  and Informa\u2019s Heather Granato discuss:\n \u2022  How the consumer mindset is shifting from a strict focus on immune function into the connection of whole-body wellness.\n \u2022  Whether the shift toward improved diets and use of supplements is sustainable\u2014and what companies need to do to ensure continued market growth.\n \u2022  Regulatory and marketing considerations related to immune health that could boost or hamper growth across the broader supplement and functional food market.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/917f243b-d6a1-4db3-ab41-fad8bfd86515/avatars-vpaiscmwuo5jh56n-rxq1mw-original.jpg"}