{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F22fbec89-0967-4538-9643-19a2b9a7ac3b","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"So why is storytelling so important?\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/22fbec89-0967-4538-9643-19a2b9a7ac3b\"></iframe>","title":"So why is storytelling so important?","description":"It\u2019s START season at the Happy Startup School and we believe one of the most important things when starting a new business or project is how you communicate what it\u2019s about to others and how you motivate them to join you or help you. The way to do this most effectively is storytelling and so listen along to find out why.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/aec71650-4cbc-4c4d-bbfb-d36559f6d786/1433674-1584371230236-3da1602d3223a.jpg"}