{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F23d59af0-1729-46d4-831d-a1c8134deb99","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Can you help your clients - and do they know it?","description":"Letting a client know that you can help them is a fundamental part of growing your private practice. After all, why would they embark on expensive counselling if it won\u2019t help? \n\nHowever, this can feel awkward because ultimately we can\u2019t absolutely guarantee that they will get those results - and as such, shouldn\u2019t make such claims. \n\nSo this week, I explore this conundrum in order to help you feel confident within your marketing while remaining completely ethical. \n\nTake a listen and you\u2019ll see what I mean. \n\nIn this episode, you\u2019ll discover how:\n> It\u2019s important to understand the difference between saying you can help and taking responsibility for the clients\u2019 outcomes\n> People are looking for a solution to their problems\n> You need to help people make the decision to choose you, just by helping and sharing your warmth\n\nYou can't advertise promising results, of course you can't. You cannot and should not be promising things you have no control over.\n\nHowever, expressing to clients how you can help them is a fundamental part of marketing, so take some time to really get into the head of your potential clients. \n\nThen share your findings to let people know that coming for counselling with you is one of the ways they can start to make a positive change in their life.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/7081d1e9-b057-4d73-83ac-8df31aeb0456/ue8o-h3j5-fgtok6jdxopsx4.jpg"}