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Public opinion polling has historically underrepresented Black Americans and other minority groups, leading to skewed perceptions of national sentiment. Emotional responses to political issues and candidates play a crucial role in shaping voter behavior, yet are often overlooked in traditional survey methods. 

Dr. Camille Burge-Hicks, Associate Professor of Political Science at Villanova University, discusses the evolution of political polling and its impact on Black communities. She shares insights on the importance of qualitative research in understanding voter motivations, the need to update outdated survey measures, and the potential for emotional factors to influence voters. The conversation also touches on the challenges of accurately representing diverse populations in polls and the responsibility of both pollsters and the public in interpreting survey results. 

 

Resources 

Polling and the Public by Herbert Asher

Historic Firsts by Evelyn Simien

The Philadelphia Negro by W.E.B. Du Bois and Isabel Eaton

National Survey of Black Americans

National Black Election Study

National Black Politics Study

Collaborative Multi-Racial Post-Election Study (CMPS) 

Data Black Public Opinion Polls

 

Our Guest 

Dr. Camille Burge-Hicks is an Associate Professor and Chair of the Department of Political Science at Villanova University. Her research focuses on political psychology, race and ethnicity in American politics, and the role of emotions in shaping political behavior. Dr. Burge-Hicks is particularly interested in exploring how group identities and emotional experiences influence public opinion and political decision-making among Black Americans and other minority groups. Her forthcoming book, Fired Up, Ready to Go: Pride, Shame, and Anger in Black Politics, examines the intersection of emotions and racial identity in political engagement.

 

Your Host 

Farrah Bostic is the founder and Head of Research & Strategy at The Difference Engine, a strategic insights consultancy. With over 20 years of experience turning audience insights into effective strategies for B2B and B2C companies, Farrah helps business leaders make big decisions across various industries. Learn more at thedifferenceengine.co and connect with Farrah on LinkedIn.

 

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