{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F24b06923-6bd2-4700-8b70-aaf28ec94cf2","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Accountants: Stand Out & Be Different with Mike Michalowicz (uncut)","description":"In today's bonus UNCUT episode, Mike Michalowicz, founder of Profit First Professionals, tells Accounting Influencers host Rob Brown why accountants should stand out and be different...\n\nMike Michalowicz is the author of several books including Get Different, Fix This Next, Clockwork, Profit First, The Pumpkin Plan and The Toilet Paper Entrepreneur. His books have been translated into 10 languages and he speaks to business audiences globally. He built and sold two technology service based companies before starting Profit First Professionals, a global community which support accountants, bookkeepers and other financial professionals to substantially differentiate themselves in the market - so they can dictate a premium for their services and attract more clients. He has a passion for entrepreneurialism and regularly shares experiences and advice with first time entrepreneurs. He also sits on formal and informal advisory boards and has relationships with the angel and early-stage investment community. \n\nKey takeaways from the full uncut interview include:\n\n\u2605 The Profit First methodology and why it makes behavioural but not logical sense\n\n\u2605 The number one source of new business for accountants and why it's a challenge\n\n\u2605 The origins of the book 'Get Different - Marketing That Gets Noticed and Gets Results\n\n\u2605 How the human mind evaluates marketing messages\n\n\u2605 Why accountants and bookkeepers need to stand out and get noticed in today's competitive world\n\n\u2605 The DAD framework professionals can use to differentiate their offering to potential new clients\n\n\u2605 The one area accountants and bookkeepers should avoid best practice\n\n\u2605 What R&D (research and development) really stands for in the marketing world\n\n\u2605 How Covid has changed the way accounting firms need to present themselves\n\n\u2605 How Amazon actually grabbed 23% more revenue during the pandemic\n\n\u2605 Why marketing is the ultimate act of kindness for small businesses\n\n\u2605 What makes it easier for accountants to stand out in today's noisy world of marketing\n\n\u2605 The 'invisible ink' email strategy to differentiate your message and get more opens\n\n\u2605 The mistake of trying to be 'too different' in positioning your products and services\n\n\u2605 What accounting firms can learn from other industries about differentiated marketing\n\n\u2605 Why accounting professionals should think more like business owners and entrepreneurs\n\n\u2605 What will happen to those accounting firms who don't see marketing as a necessity\n\n\u2605 First steps for accountants and bookkeepers who want to 'stand out without standing out'\n\n\u2605 How to build the confidence to do things differently in marketing your accounting services\n\n\u2605 How accountants can reframe 'sales calls' to be more confident in helping clients\n\n\u2605 What the future of marketing looks like for accounting firms in coming years\n\n\u2605 The one thing potential clients trust more than people when it comes to buying\n\n\u2605 Why the argument on whether to specialise or niche has been proven for accountants.\n\nWhen not working, Mike likes running and biking. He's recently made a commitment to go to more concerts and college football.\n\nConnect to Mike on LinkedIn https://www.linkedin.com/in/mikemichalowicz/\n\nCheck out Mike's gook Get Different https://www.gogetdifferent.com/\n\nCheck out Profit First Professionals https://profitfirstprofessionals.com/\n\nNOTE TO LISTENERS:\n\nThis is a full-length interview (usually 20-30 mins long) from which the highlights show earlier in the week was taken. You can listen to this on a previous episode.\n\nMartin and Rob love to hear from the show's 7000+ listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/71b8aeda-556d-4f6b-b59b-25ca7fd4f807/XhGE_lGpKIgl-ugRoJBBwdJx.jpg"}