{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F24c5feb8-4c8e-4adc-a62a-d2f0b2cbdc43","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Scaling with Stillness \u2014 Systems, Alignment, and Mindful Growth in Business with Michelle Houston","description":"On Cosmic Confluence with host Sana, Michelle Houston\u2014co-founder of To Be Honest Beverage Co.\u2014breaks down how to grow a conscious, product-led startup without burning out. We unpack the tension between stillness and scale, why \u201cless is more\u201d is a competitive advantage, and how authentic, mission-driven marketing builds durable brands. Michelle shares practical ways to cut noise, design systems that protect deep work, and create inclusive beverage rituals with non-alcoholic, functional alternatives. If you\u2019re building, leading, or reinventing, this conversation gives you direct, usable strategies for mental health, focus, and sustainable business growth\u00a0\nAbout the guest:\nMichelle Houston is a behavior-change and healthy-habits coach turned founder. As co-founder of To Be Honest Beverage Co., she\u2019s redefining intentional drinking with non-alcoholic, functional spirit alternatives while championing systems, integrity, and alignment in early-stage growth.\nKey takeaways :\n\n\nBuild from stillness: growth that lasts starts with clarity and alignment, not speed.\n\n\nLess is more: reduce channels, contractors, tools, and inbox noise to focus on the few levers that move the business.\n\n\nSystems over discipline: schedule deep work, live by your calendar, and remove barriers so important work happens without relying on motivation.\n\n\nPlan, then adapt: map priorities the night before; accept that not every plan will be perfect and drop the guilt.\n\n\nProtect creator hours: do low-energy tasks (like email) later; guard mornings for strategy and creative work.\n\n\nRedefine \u201cwellness\u201d: prioritize free or low-cost pillars\u2014sleep, sunlight, movement, whole foods, relationships\u2014before chasing trends.\n\n\nIntentional consumption: offer inclusive rituals with non-alcoholic options that keep the social experience without unwanted after-effects.\n\n\nAuthentic brands win long-term: integrity and mission create alignment, retention, and resilience beyond short-term hype.\n\n\nFounders\u2019 reality: early stages are testing and overwhelm; step back, prioritize, and design a lifestyle you can sustain now\u2014not \u201cafter the next milestone.\u201d\n\n\nLegacy thinking: stay true to the original mission as products and mediums evolve to avoid drift and failure.\n\n\nConnect with the guest:\nWebsite: tobehonestbev.comSocial: @ToBeHonestBev on YouTube, TikTok, and InstagramAvailability: Ships across the U.S.; stocked at select non-alcoholic shops and bars.DM for questions via Instagram: @ToBeHonestBevWhat they do: Non-alcoholic, functional spirit alternatives that replace liquor in cocktails\u2014non-intoxicating, ritual without the after-effects. Ships within the US.\n\nWant to be a guest on Cosmic Confluence? DM on PM - Send me a message on PodMatch\n\n\nDM Me Here: https://www.podmatch.com/hostdetailpreview/avik\n\n\nDisclaimer: This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik\u2122\ufe0f. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer.\nHealthy Mind By Avik\u2122\ufe0f is a global platform redefining mental health as a necessity, not a luxury. Born during the pandemic, it\u2019s become a sanctuary for healing, growth, and mindful living. Hosted by Avik Chakraborty\u2014storyteller, survivor, wellness advocate\u2014this channel shares powerful podcasts and soul-nurturing conversations on:\n\n\nMental Health & Emotional Well-being\n\n\nMindfulness & Spiritual Growth\n\n\nHolistic Healing & Conscious Living\n\n\nTrauma Recovery & Self-Empowerment\n\n\nWith over 4,400+ episodes and 168.4K+ global listeners, join us as we unite voices, break stigma, and build a world where every story matters.\nSubscribe and be part of this healing journey.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/1e38a562-a723-4e57-bef9-c9ee85cbec31/untitled-design-3-a5oxr.jpg"}