{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F260dd22d-2d3b-4e97-8393-a483e8571148","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Why You Shouldn\u2019t Charge Your Worth and What You Should Do Instead\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/260dd22d-2d3b-4e97-8393-a483e8571148\"></iframe>","title":"Why You Shouldn\u2019t Charge Your Worth and What You Should Do Instead","description":"If you offer a one to one service or are thinking about it, you are going to love today's episode. \r\n\r\nJanine Coombes, and I talk all about marketing for one to one services, discussing why maybe you shouldn't niche straight away in your business, and how you can price with confidence.\r\n\r\nWe also chat about why Janine doesn't buy into the philosophy of charge what you're worth, and how she advises to price with confidence at the level you want.\r\n\r\nKEY TAKEAWAYS COVERED IN THE PODCAST\r\n\r\nJanine's 'Reverse Niching Principle' explained\r\nHow to confidently price high-value services\r\nTop tips for selling one to one services, focussing on risk removal and social proof\r\n\r\nJanine Coombes is a marketing and sales strategist specialising in service offer positioning, pricing and sales for ambitious coaches and consultants.\r\n\r\nShe\u2019s a dynamic and engaging speaker who has shared the stage with Deborah Meaden and regularly appears on internationally renowned stages such as Atomicon, MarketEd Live and You Are The Media. \r\n\r\nWith over 20 years of experience she has an extensive background in business and marketing having worked with big brands like EE, Orange and Europcar as well as hundreds of entrepreneurs and service based business owners.\r\n\r\nHer sweet spot is helping coaches and consultants to earn drastically more from their 1:1 services without slogging their guts out or moving to a more complicated business model. \r\n\r\nShe has a business degree, a post-graduate marketing diploma (CIM Dip). She\u2019s a skilled writer and one of the most creative content creators out there having garnered international attention with her sketch style show The Secret Marketing Show.\r\n\r\nIf you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful.\r\n\r\nLINKS TO RESOURCES MENTIONED IN TODAY\u2019S EPISODE\r\nDownload Janine's '6 steps to charging more with 100% confidence' workbook\r\nDownload Janine's 'Coaching Sales JetPack'\r\nConnect with Janine on Instagram, LinkedIn or Facebook\r\nConnect with Teresa on Instagram, LinkedIn or Facebook","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3184ab48-2eec-4cd7-b544-dc1733811965/czU5bzU4oxGLQIxSPt6_NQW_.jpeg"}