{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F269944f6-d02e-4dc9-af12-d2c2693a05e4","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"SBP 098: The Barber's Brief - November 21, 2024\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/269944f6-d02e-4dc9-af12-d2c2693a05e4\"></iframe>","title":"SBP 098: The Barber's Brief - November 21, 2024","description":"<p>Welcome to another episode of The Barber\u2019s Brief!</p>\n<p>Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.</p>\n<p>Enjoy the show!</p>\n<p><br /></p>\n<p>Follow our updates here: \u2060\u2060https://www.linkedin.com/company/sleeping-barber/\u2060\u2060</p>\n<p><br /></p>\n<p>Get in touch with our hosts:</p>\n<p>Marc Binkley: \u2060\u2060https://www.linkedin.com/in/marcbinkley/</p>\n<p>Vassilis Douros: \u2060\u2060https://www.linkedin.com/in/vassilisdouros/\u2060</p>\n<p><br /></p>\n<p>Timestamps:</p>\n<p>00:00 - Introduction</p>\n<p>00:51 - Why Tide is shifting to social-first marketing for its latest NFL blitz.</p>\n<p>03:47 - Spotify takes aim at YT with a new revenue-sharing platform for creators.</p>\n<p>06:07 - Google to halt political ads in EU over new regulations.</p>\n<p>10:07 - US Ad spend managed by agency holding companies.</p>\n<p>14:15 - 2024 CeraVe's Super Bowl Stunt: A Humorous Take on Brand Awareness.</p>\n<p>14:15 - Ad of the Week - VW, Think Small</p>\n<p><br /></p>\n<p>In The News Links:</p>\n<p>Title: Why Tide is shifting to social-first marketing for its latest NFL blitz - https://www.marketingdive.com/news/tide-tackles-NFL-marketing-campaign-social-creator-content/732597/ </p>\n <li><p>Spotify takes aim at YT with a new revenue-sharing platform for creators - https://www.businessinsider.com/spotify-battles-youtube-with-new-creator-video-revenue-sharing-program-2024-11</p>\n<p>Google to halt political ads in EU over new regulations - https://searchengineland.com/google-halt-political-ads-eu-448336</p>\n<p>US Ad Spend managed by agency-holding companies, Shane O\u2019Leary - <a href=\"https://www.linkedin.com/posts/shane-o-leary-1660_sometimes-you-see-a-graph-or-piece-of-data-activity-7261356951370895360-BMSB?utm_source=share&amp;utm_medium=member_android\" rel=\"ugc noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/posts/shane-o-leary-1660_sometimes-you-see-a-graph-or-piece-of-data-activity-7261356951370895360-BMSB</a><br /></p>\n</li>\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/6c2918ea-97d9-4006-8a53-d50e4dc0c504/21697713-1732167827076-192e0dd4af926.jpg"}