{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F289576ce-d84c-496f-9234-276ca5e6aee0","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"SBP 127: The Cannes Cut Day 3: Halfway Through, All the Insights!\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/289576ce-d84c-496f-9234-276ca5e6aee0\"></iframe>","title":"SBP 127: The Cannes Cut Day 3: Halfway Through, All the Insights!","description":"<p>Live from Cannes Lions, the Sleeping Barber Podcast welcomes back Matthew Herbert and Connor Archbold from Tracksuit. Together, we unpack the standout talks, themes, and campaigns that caught our attention\u2014from Instacart\u2019s performance-to-brand pivot to Elf Beauty\u2019s billion-dollar playbook. We explore the evolving role of creators, lessons from compound creativity, the power of consistency in B2B marketing, and why media accountability needs to move beyond \u201cviewability.\u201d</p><p><br /></p><p>Also: creative shoutouts from Telstra\u2019s puppet-driven Olympics campaign to a perfectly toasted slice of New Zealand.</p><p><br /></p><p>Whether you're on the Croisette or catching up from home, this episode brings you the sights, sounds, and smarts of Cannes.</p><p><br /></p><p>Timestamps</p><p>00:00 \u2013 Introduction</p><p>01:30 \u2013 Instacart\u2019s brand transformation journey</p><p>03:00 \u2013 Scott Galloway, Rory Sutherland &amp; Elf Beauty: Ditch the semantics</p><p>04:30 \u2013 Walking the Palais basement: Craft, awards &amp; standout work</p><p>07:50 \u2013 Telstra\u2019s puppet-led Olympics campaign</p><p>08:55 \u2013 Toasting the perfect slice: A NZ bread brand goes big</p><p>10:30 \u2013 The power of creative consistency &amp; long-running platforms</p><p>13:40 \u2013 LinkedIn B2B Forum with Marcus Collins &amp; Mimi Turner</p><p>14:45 \u2013 Compound creativity with Andrew Tyndall, Les Binet &amp; Sarah Carter</p><p>16:00 \u2013 Why ads wear out for marketers, not for people</p><p>17:30 \u2013 Repetition, memory, and mental availability</p><p>18:00 \u2013 B2B buying cycles, hidden buyers &amp; trust signals</p><p>18:45 \u2013 Media measurement: Why \"seeability\" is better than \"viewability\"</p><p>19:50 \u2013 Finding balance: bravery and humility, brand and performance</p><p>20:30 \u2013 Instacart &amp; the brand-performance multiplier effect</p><p>21:10 \u2013 Highlights from Zappi's Creativity Effectiveness Report</p><p>23:15 \u2013 Kantar\u2019s Jane Osler on creator-led marketing &amp; brand equity</p><p>25:15 \u2013 Wrapping up: Cannes takeaways &amp; what\u2019s next</p>\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/2d88ceac-bd3e-497c-a264-4226965d2292/21697713-1750319624392-3a5b2b4d9d191.jpg"}