{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F289b993a-4548-4d26-a6aa-85626a580576","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"What goes into an ICP?\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/289b993a-4548-4d26-a6aa-85626a580576\"></iframe>","title":"What goes into an ICP?","description":"What do you really know about your ideal clients? How do they think and buy, and what are the most effective approaches to marketing to them? We get it, it\u2019s not easy to answer those questions. That just means it\u2019s time to work on understanding more about your ideal clients. This week on the Growth Engineers, Dean and Atiba are talking through why it\u2019s important to understand who your clients are and how they behave\u2014so you can start accurately targeting them in your strategy.00:00 Intro01:06 Importance of ICP05:43 How understanding question help sell better 07:02 How do we influence Market behavior?09:35 The importance of Customer Research10:04 Process of Getting ICP21:25 Understanding ICP24:36 OutroConnect with us on Social Media:\ud83c\udfa7 Growth Engineers podcast: https://growth-engineers.captivate.fm/\ud83d\udccc Dean\u2019s Social Media Links:Company: http://thevantagegrp.com/Instagram: https://www.instagram.com/deanisaacs1/Linkedin: https://www.linkedin.com/in/deanisaacs/https://www.linkedin.com/company/vantage-group-llc/Facebook: https://www.facebook.com/Vantage-Group-260330903990315/\ud83d\udccc Atiba\u2019s Social Media Links:Website: https://clientattractionpros.com/LinkedIn: https://www.linkedin.com/in/atibadesouza/TikTok: https://www.tiktok.com/@theatibadesouzaInstagram: https://instagram.com/atibadesouzaYouTube Channels: Thought Leadership: https://www.youtube.com/@ThoughtsOnThoughtLeadershipBuild Your Team: https://www.youtube.com/@BuildYourTeam#GrowthEngineers #AtibaAndDean #MarketingStrategy","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/682770dd-dbf5-48ba-a21c-418e710d58da/bKjsv28kM7Pzb32Qo4wAx0eK.jpg"}