{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F28f5c46e-2069-4e13-b940-02ebaf89dcac","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"What Works to Help Accountants Turn Conversations into Business","description":"Episode 54. In today's practical episode, \"What Works to Help Accountants Turn Conversations into Business.\"\n\nKey takeaways from this episode include:\n\n\u2713 how everyday conversations and scenarios can be turned into new business opportunities for accountants\n\n\u2713 the need for scripts, actual words to say and pre-planned questions to help CPAs and accountants make things happen\n\n\u2713 how some accounting professionals still need the basics of good eye contact, firm handshake etc spelled out for them\n\n\u2713 the question most commonly asked when one human meets another, and how to turn it into a business opening\n\n\u2713 a reminder of the difference between open and closed questions, with no apologies for accountants for doing the basics\n\n\u2713 the perfect reply to 'how is business?' that will open a door for accountants and CPAS, rather than close it\n\n\u2713 the problem for accountants with telling people that you're busy, and what you should be adding onto that claim\n\n\u2713 the power of social proof in generating new business opportunities that will make accounting clients say 'me too'\n\n\u2713 what accountants should follow up with after asking a prospect or client how their business is going\n\n\u2713 why accounting professionals don't need all of the answers, but the questions are more important\n\n\u2713 turning your elevator pitch or the 'what do you do?' question into a new business conversation for CPAs and accountants\n\n\u2713 a great, rejection-free question accountants can ask a prospect to create a new advisory conversation with clients and prospects\n\n******************************\n\nAre you a busy accountant struggling to create more revenue and career opportunities?\n\nIf you have a business development, sales or growth angle to your role, and are expected to bring in new business, here's a great resource for you:\n\nAs an accounting professional, you likely have a business development strategy, selling or work winning dimension to your role and the ability to generate new revenues is what makes you wealthier, more promotable and more valuable to your employers. Many accountants struggle to bring in the kind of work that gets them noticed or makes them promotable. If you\u2019re a partner, you\u2019re under pressure to show you\u2019re worth a seat at the table. If you\u2019re below partner level, you know that beyond technical competence, the passport to partnership is the ability to drive growth.\n\nThis unique guide is designed for accounting professionals in practice with 5 simple but effective things to do every day to create significant new career opportunities, greater influence, a better network and new business conversations. What you will learn:\n\n\u2713 What is a 'reachout' and how to create your target list\n\n\u2713 How to keep in touch with your contacts and how to approach follow up\n\n\u2713 How to make an introduction and extend your network by being helpful\n\n\u2713 How to start a conversation with someone you don't already know\n\n\u2713 How to make a new business offer without being salesy\n\nIf you follow and implement this guide, you will create significant new career options and new business opportunities in the next 30 days. Start today by taking control and toning up your business development skills with a tried and tested 5 step system you can apply with ease every single day. \n\nDOWNLOAD LINK: https://accountinginfluencers.com/growth-opportunities-accountants/\n\n\u25e4\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u25e5\n\nNeed CPE/CPD? Continuing professional education for accountants on the move...\n\nGet points for Continuing Professional Education /Development by listening to the Accounting Influencers Podcast. Earmark CPE is the exclusive CPE/CPD partner for the podcast. The partnership is NASBA-approved meaning accreditation and certification counts in most countries. NASBA stands for National Association of State Boards of Accountancy. Download the Earmark CPE mobile app here https://earmarkcpe.com \n\nHere's how it works:\n\n\u2460 SELECT A COURSE. Download the mobile app, search for Accounting Influencers and start a course. Complete each...","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/92fac783-91fd-4e0c-8fd6-09c91f79a4d0/mXvi4WpIMkWFARNhcyPDk4M-.jpg"}