{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F29375e08-5dbc-48d0-b64c-6ce740207f01","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Unlocking $400K in Revenue with Email & SMS Marketing \u2013 Featuring Nikita Vakhrushev","description":"In this power-packed episode of BizBlend, host Sana dives deep with Nikita Vakhrushev\u2014email & SMS marketing strategist and founder of ASPEKT Agency. They discuss how businesses can drive $200K\u2013$400K in additional revenue annually by leveraging owned media like email and SMS. Nikita unpacks the real ROI behind email marketing, how to combat spam filters, the role of automation, and when SMS makes financial sense. If you\u2019ve been sleeping on email or overwhelmed by deliverability issues, this episode delivers practical, data-backed insights you won\u2019t want to miss.\n\nAbout the Guest:Nikita Vakhrushev is a digital marketing expert with 7+ years of experience, having worked with over 100 D2C brands. Founder of ASPEKT Agency, Nikita helps businesses increase their email revenue from 10% to over 30% of total sales through proven strategies, automations, and list hygiene practices. He\u2019s a firm believer in using data to drive marketing success and is now educating others through his LinkedIn and YouTube platforms.\n\nKey Takeaways:\n\n\nEmail and SMS are owned channels\u2014your list is your asset, not rented real estate like social media.\n\n\nConsistency and automation (not just campaigns) are what separate high-performers.\n\n\nDeliverability matters: tools like mail-tester.com can diagnose domain issues.\n\n\nSMS works best for AOVs under $200, especially during product launches and big sales.\n\n\nAI is rising fast, but strategy, data, and human oversight still lead\u2014at least for now.\n\n\n\nConnect with Nikita Vakhrushev:\n\n\nLinkedIn: https://www.linkedin.com/in/nikita-v/\u00a0\n\n\nYouTube: Search \u201cNikita Vakhrushev\u201d\n\n\nWebsite: https://aspektagency.com/ \u00a0(Mention BizBlend for a free email audit)\n\n\n\nWant to be a guest on BizBlend? DM on PM:\n\n\nDM Me Here: https://www.podmatch.com/hostdetailpreview/avik\n\n\nTune to all our 15 podcasts: https://www.podbean.com/podcast-network/healthymindbyavik\n\n\nSubscribe To Newsletter: https://healthymindbyavik.substack.com/\n\n\nJoin Community: https://nas.io/healthymind\n\n\nStay Tuned And Follow Us:YouTube \u2013 https://www.youtube.com/@healthymind-healthylifeInstagram \u2013 https://www.instagram.com/healthyminds.podThreads \u2013 https://www.threads.net/@healthyminds.podFacebook \u2013 https://www.facebook.com/podcast.healthymindLinkedIn \u2013 https://www.linkedin.com/in/reemachatterjee/ | https://www.linkedin.com/in/avikchakrabortypodcaster\n#podmatch #healthymind #healthymindbyavik #wellness #bizblend #emailmarketing #smsmarketing #ecommercegrowth #DTCbrands","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/8749df67-2e89-47dd-9fdd-acf47e22a55b/1b228e298d805a68.jpg"}