{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F295328d8-3bec-45ce-8f8e-72d8917863f6","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"86 \u2013 Joe Fried \u2013 Challenging Your Paradigm","description":"In this episode of the Trial Lawyer Nation podcast, Michael sits down with our first podcast guest, Joe Fried of Fried Goldberg LLC in Atlanta, GA, and The Truck Accident Law Firm in Jacksonville, FL. He and Michael discuss everything from challenging your paradigm and evaluating your relationship with money, to utilizing curiosity, skepticism, honesty, and vulnerability in the courtroom.\nMichael and Joe jump right into the episode by discussing Joe\u2019s incredible set of case settlements in 2020. Michael opens by asking how Joe managed to get more money on these settlements where others with similar case facts have received less. The two share a laugh with Joe’s response of, “Well, if I can just figure that out Michael,” before getting to his thoughts. Joe attributes his \u201cbig change\u201d to challenging his valuation paradigms. He talks about self-justifying why he wasn\u2019t getting the results he wanted, citing such instances as venues, blemishes on cases and insurance situations, and then discovering this was feeding own limiting beliefs. Joe elaborates on this by delving into where his beliefs formed.\n\n* Law schools neglecting to teach how to value a case.\n* Basing value on our venue or mentor paradigms.\n* Blind adherence to insurance companies’ value.\n\nHe began questioning these beliefs and was struck by the realization that he had bought into a paradigm that was NOT of his own making and never challenged it. He says this is the beginning of what needs to be talked about and where we need to challenge why we believe what we believe.\n\u201cWhat\u2019s the value of a death case? What\u2019s the value of a broken arm case? Who said that\u2019s the value, and WHY do they get to say it? Step #1 needs to be to challenge your own paradigm.\u201d \u2013 Joe Fried\nJoe elaborates by saying he doesn\u2019t like asking for money, not even for a fundraiser, and especially not in front of a jury. He talks about the \u201cmoney messages\u201d he received growing up from \u2018you shouldn\u2019t talk about money\u2019 to \u2018it\u2019s rude to talk about money\u2019, and how he examined these things for the first time. He explains how he\u2019s still on the journey and tries to look at these beliefs with a fresh perspective.\n\u201cIf it\u2019s real that our client is going through something that causes them pain every day\u2026 if that\u2019s REAL, shouldn\u2019t it be huge?\u201d \u2013 Joe Fried\nJoe then brings up a very insightful question concerning case value, so it makes the case real and personal. \u201cWhat would I think the value is if what happened happened to the person I love most in the world. If it\u2019s worth that for my loved one, then shouldn\u2019t it be worth that for the client? Why should it be different?\u201d\nMichael follows up on this by asking Joe to talk about how he learns what his clients have gone through well enough to internalize and analyze. \u201cIt\u2019s really hard to do that from behind your desk,\u201d Joe responds. He elaborates by stating why you have to get into the client\u2019s life and \u201creally look around.\u201d Interacting with the client, their loved ones, and even their not-so-loved ones can provide tremendous insight into their lives.\nJoe talks then about case preparation and discovery being a journey, and more specifically, getting to a place where he\u2019s able to take the jurors on this journey. He believes we should welcome juror\u2019s skepticism because, if we\u2019re being honest with ourselves, they\u2019re probably the same feelings we had in the beginning. Joe believes these skepticisms are all opportunities to build credibility and should be embraced. He calls for us to be honest with ourselves and to bring our natural curiosity and skepticism to the table, which he aptly calls \u201cchanneling the jurors.\u201d\n\u201c[You\u2019ve got to do] whatever you\u2019ve got to do to make it real, but the person who needs convincing is YOU.\u201d \u2013 Joe Fried\nMichael and Joe then move on to the importance of \u201cfeeling it\u201d and communicating non-verbally over being \u201cword-centric.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/80de4db6-da18-41b8-9643-156c5d06db25/tln-logo-itunes-1400.jpg"}