{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F299ce4b7-697e-4d33-bc07-0352ba339503","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#100: Star Alliance's Latest Loyalty Insights, Ideas and Innovation\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/299ce4b7-697e-4d33-bc07-0352ba339503\"></iframe>","title":"#100: Star Alliance's Latest Loyalty Insights, Ideas and Innovation","description":"As the world's first ever airline alliance, the https://www.staralliance.com/en/home (Star Alliance) is an extra-ordinary example of how global partnerships can be created to ensure a compelling, consistent and seamless experience for airline customers and earn their loyalty.  \r\n\nWith the alliance about to celebrate its 25th anniversary, I was delighted to learn some fascinating insights from their group Director of Loyalty, https://www.linkedin.com/in/renatoramos/ (Renato Ramos) who shares some superb ideas from his years of global airline loyalty experience.  We discuss the evolution of loyalty for airlines in a pandemic and post-pandemic world, including the importance of non-airline partnerships, the challenge and opportunity to extend airline loyalty programmes to leisure travellers, as well as innovative possibilities such as cash back and pre-paying for loyalty points.  \r\n\nShow Notes: \r\n\n1) https://www.linkedin.com/in/renatoramos/ (Renato Ramos )\r\n\n2) https://www.staralliance.com/en/home (Star Alliance  )\r\n\n3) https://loyaltylobby.com/2021/03/21/star-alliance-launches-center-of-excellence-in-singapore/ (Star Alliance Innovation Hub Announcement)  \r\n\n4) https://businessandfinance.com/the-first-bank-of-starbucks/ (Starbucks as a Banking proposition )","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/d2c57f66-2423-4404-99b9-ba9ac27e101d/2953009-1618413140995-c86ce01977595.jpg"}