{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F29a947b9-2ee2-4748-8310-cd981fb5e926","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#3. How to launch a brand (or startup / product) with no money, get attention, & look like a complete superstar!\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/29a947b9-2ee2-4748-8310-cd981fb5e926\"></iframe>","title":"#3. How to launch a brand (or startup / product) with no money, get attention, & look like a complete superstar!","description":"Season 1: 'The Branding Series' / Episode # 3\r\n\r\n\u2018How To Launch A Brand (Or Startup/Product) With No Money, Get Heaps Of Attention, and Look Like A Complete Superstar'.\r\n\r\n\r\nWant To Get Some Attention For Your Business? Nothing Beats A Brand Or Product Launch For Concentrated Marketing Power. Brand Experts Reveal What It Takes, Why It's Important, And Top Entrepreneurs Share True Stories That Will Help You \u2018Crack The Code\u2019 To Growth In Your Own Venture.\r\n\r\n\r\nFeature Story: The founder of iconic food brand Pic\u2019s Peanut Butter, Pic Picot, shares the story of why - and how - he launched \u2018Peanut Butter World\u2019 to take his brand to the next level.\r\n\r\n\u201cAnd so we had 5,000 people [to the launch], I imagine the entire population of Nelson came by looking to get in here. It was phenomenal. It was just so warming. You know, we had the kids, we had the school, they\u2019d even written a song and sang a song with a brass band.\u201d \u2013 Pic Picot, CEO of Pics Peanut Butter .\r\n\r\n\r\n\r\nGuest Bios:\r\n\r\n\r\n\r\nPic Picot (https://twitter.com/pics_uk) is the founder international food brand, Pic\u2019s Peanut Butter (https://www.picspeanutbutter.com/)\r\n\r\n\r\n\r\nAndre Eikmeier \u2013 cofounder of $100 million online wine retailer, (https://Vinomofo.com.au) Also founder of The Good Empire and Year of the Planet.\r\n\r\n\r\n\r\nRachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert and director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/)\r\n\r\n\r\n\r\nJon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/)\u2013 brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/)      \r\n\r\n\r\n\r\nWhat to listen out for:\r\n\r\n0.45: Hunter S. Thompson quote on the nature of the music industry.\r\n\r\n1.20: The story of how AC/DC launched their album Highway to Hell in 1976.\r\n\r\n5.59: Brand expert reveals when is the right time to launch a brand.\r\n\r\n8.14: Brand expert on the role of key influencers.\r\n\r\n11.25: Why brand launches are so important.\r\n\r\n12.40: Invite your bank manager to the brand launch, it might help you get a loan more easily in future.\r\n\r\n16.42: It\u2019s your networks that bring you back from failure.\r\n\r\n18.07: The three phases of brand launches \u2013 'pre', 'during' and 'post'.\r\n\r\n19.12: The importance of follow up.\r\n\r\n19.55: How to work with media to get free publicity for your business.\r\n\r\n21.41: The role \u2018community\u2019 plays in a successful launch.\r\n\r\n24.05: The story of Peanut Butter World, and how that was launched successfully.\r\n\r\n29.30: \u2018Brands\u2019 are a nonsense, it\u2019s the people behind companies that make it real.\r\n\r\n33.10: NERD UNDER PRESSURE \u2013 recurring segment featuring Jon Michail\r\n\r\n\r\n\r\nResources and links:\r\n\r\nAC/DC album sales for Highway to Hell https://chartmasters.org/2018/02/cspc-ac-dc-popularity-analysis/47/\r\n\r\nThe city of Nelson, New Zealand, population 40,000 https://en.wikipedia.org/wiki/Nelson,_New_Zealand\r\n\r\nOn average It takes two to three years for a new business to become profitable https://www.freshbooks.com/hub/startup/how-long-does-it-take-business-to-be-profitable\r\n\r\nLiverpool team song https://www.youtube.com/watch?v=kWfmR_XgZxw\r\n\r\nWhat is a goodie bag? https://www.oxfordlearnersdictionaries.com/definition/english/goody-bag\r\n\r\n\r\n\r\nEnjoyed this podcast? &gt;&gt;&gt;&gt; Please SHARE via text or social media ((!))\r\n\r\nGet in touch with us here: https://nerdsofbusiness.com/contact/\r\n\r\nYou can follow Nerds of Business on socials:\r\n\r\nTwitter: https://twitter.com/business_nerds\r\n\r\nFacebook: https://www.facebook.com/nerdsbusiness/\r\n\r\nLinked in: https://www.linkedin.com/company/nerds-of-business/","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/0cac8944-14c5-4968-9e35-81c2d9223bd9/VpWbFk__4M_L7FoBCamexyog.jpg"}