{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F2a15867b-b2b9-471e-aa5c-4c34c24e42dd","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Ilene Rosenthal: Marketing Isn't Always About The Shiny New Thing\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/2a15867b-b2b9-471e-aa5c-4c34c24e42dd\"></iframe>","title":"Ilene Rosenthal: Marketing Isn't Always About The Shiny New Thing","description":"In this episode of The Best Kept Secret, Ilene Rosenthal of the White Space Marketing Group, talks about how CEOs should be viewing their marketing activities. CEOs need to evaluate their marketing activities the same way they evaluate all elements of their business by focusing on what\u2019s important, testing different options, and stopping spray and pray marketing.  Email jay.kingley@centricityb2b.com to learn more about Centricity and the Best Kept Secret show.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/a26fde69-b16b-488b-a604-d8cfc36c46f3/hZQrewFdwbF0wyK-AT49a5Ve.png"}