{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F2a575f90-4cab-4e60-a5c0-76eafe227424","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Navigating Distribution and Marketing with a Regulated Product with Harji Singh\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/2a575f90-4cab-4e60-a5c0-76eafe227424\"></iframe>","title":"Navigating Distribution and Marketing with a Regulated Product with Harji Singh","description":"Today we are joined by Harj Singh, creator of Loki, one of the first cannabis-based beverages on the market. Loki is a non-alcoholic drink designed to be a healthier alternative for those who don't want to drink alcohol. We discussed the regulations around a beverage like Loki and the hoops they had to jump through to get started. Harj talks about what marketing looks like for a regulated product and how they plan to keep up with the growing cannabis beverage industry. Tune in today to get some great marketing and SEO tips!<br />\r\n<br />\r\nIN THIS EPISODE:<br />\r\n<br />\r\n \t[06:16] Introduction to Harj Singh and how he started Loki.<br />\r\n \t[10:24] How did Loki come up with their flavors?<br />\r\n \t[11:05] How did they create a distribution market? Where did they start selling first?<br />\r\n \t[13:08] Are there rules around how much they can produce?\u00a0<br />\r\n \t[13:37] Is Loki available in all states? How does Loki handle selling in states where cannabis isn\u2019t legal?<br />\r\n \t[17:29] How many employees are there at Loki?<br />\r\n \t[19:21] What does marketing look like for a product not legally sold in all areas?\u00a0<br />\r\n \t[24:23] What is the barrier of entry for a cannabis beverage?\u00a0\u00a0\u00a0<br />\r\n \t[25:41] How will Loki keep up with the growing industry?\u00a0<br />\r\n \t[29:12] What challenges has Loki faced, and how have they overcome them?<br />\r\n \t[30:02] What's the most rewarding thing about being an entrepreneur?\u00a0<br />\r\n \t[31:40] What are the differences between being a solo entrepreneur and working in a partnership?\u00a0<br />\r\n \t[34:54] How did they come up with the name Loki?<br />\r\n \t[36:05] What is the best way to get SEO for a company?\u00a0<br />\r\n<br />\r\nKEY TAKEAWAYS:<br />\r\n<br />\r\n \tMake the brand approachable and show that it can easily fit into someone\u2019s life.\u00a0<br />\r\n \tGetting started with a business is the very first thing to do. Don\u2019t overanalyze things and jump in. Figure everything out as it comes. No one will be 100% prepared!<br />\r\n \tPositioning the company as a unique item and determining how to make it stand out is key with marketing and branding. When having a product that has regulations, you need to understand those regulations and how to market around them.\u00a0<br />\r\n<br />\r\n\u00a0<br />\r\n<br />\r\nBIO:<br />\r\n<br />\r\nSipLOKI was aptly launched on National Cannabis day, 4/20 of 2021, and today has over 4 active distributed and available in over 300+ locations. Nationwide. You can take a sip of LOKI in select pharmacies, yoga studios, convenience stores, smoke shops, and some vegan restaurants, bars, and spas. So celebration and euphoria are never too far away!<br />\r\n<br />\r\nTo learn more about SipLOKI, their products, and the work they do to enhance our drinking experiences, be sure to check out their website and visit their socials!<br />\r\n<br />\r\nLINKS MENTIONED:<br />\r\n<br />\r\nSipLOKI Website<br />\r\n<br />\r\nSipLOKI Instagram<br />\r\n<br />\r\nSipLOKI Twitter","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/da4b5bfe-c360-4640-bd2f-171654086297/askbrienart-scaled.jpg"}