{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F2a61bf8e-afa7-4e0a-bcce-1f7fabef1dd1","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"SBP 024: What Marketers Don't Know. With Tom Roach\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/2a61bf8e-afa7-4e0a-bcce-1f7fabef1dd1\"></iframe>","title":"SBP 024: What Marketers Don't Know. With Tom Roach","description":"<p>In this week's episode, we are thrilled to welcome Tom Roach, the VP of Strategy at JellyFish, a marketing performance company.<br>\nDuring our conversation with Tom, we'll explore a wide range of themes that are top of mind for marketers in today's rapidly evolving landscape. We delve into some thought-provoking questions frequently on marketers' minds, such as the value of advertising, the importance of purpose and how it can be a critical driver of success in marketing, and explore the nuances of ROAS and ROI.&nbsp;</p>\n<p>So, be sure to tune in and join us for this great episode!</p>\n<p>____________</p>\n<p><strong>Our Guest:</strong></p>\n<p>Follow Tom Roach: https://www.linkedin.com/in/tom-roach-5b468026/</p>\n<p>Follow JellyFish: https://www.linkedin.com/company/jellyfishglobal/</p>\n<p>Tom's Blog: https://thetomroach.com/</p>\n<p>____________</p>\n<p><strong>The Sleeping Barber Podcast:</strong></p>\n<p>Follow our updates here: https://www.linkedin.com/company/sleeping-barber/</p>\n<p><strong>Get in touch with our hosts:</strong></p>\n<p>Marc Binkley: https://www.linkedin.com/in/marcbinkley/</p>\n<p>Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/</p>\n<p>____________</p>\n<p><strong>Literature and Links:</strong></p>\n<ul>\n <li>Why Advertising Will Never Die: <a href=\"https://thetomroach.com/2022/06/06/why-advertising-will-never-die/\"><u>https://thetomroach.com/2022/06/06/why-advertising-will-never-die/</u></a></li>\n <li>Modern Marketing Myopia is Losing Perspective: <a href=\"https://thetomroach.com/2021/05/01/modern-marketing-myopia-is-marketing-losing-perspective/\"><u>https://thetomroach.com/2021/05/01/modern-marketing-myopia-is-marketing-losing-perspective/</u></a></li>\n <li>The Most Valuable Business Tool Ever Invented: <a href=\"https://thetomroach.com/2020/11/12/the-most-valuable-business-tool-ever-invented/\"><u>https://thetomroach.com/2020/11/12/the-most-valuable-business-tool-ever-invented/</u></a></li>\n <li>Most Marketing is Bad Because it Ignores the Most Basic Data: <a href=\"https://thetomroach.com/2020/11/10/most-marketing-is-bad-because-it-ignores-the-most-basic-data/\"><u>https://thetomroach.com/2020/11/10/most-marketing-is-bad-because-it-ignores-the-most-basic-data/</u></a></li>\n <li>The Stupidity of Sameness and the Value of Difference: <a href=\"https://thetomroach.com/2020/11/09/the-stupidity-of-sameness-and-the-value-of-difference/\"><u>https://thetomroach.com/2020/11/09/the-stupidity-of-sameness-and-the-value-of-difference/</u></a></li>\n <li>Beware of ROAS, ROIs Dangerous Digital Twin: <a href=\"https://thetomroach.com/2022/10/22/beware-of-roas-rois-dangerous-digital-twin/\"><u>https://thetomroach.com/2022/10/22/beware-of-roas-rois-dangerous-digital-twin/</u></a></li>\n</ul>\n<p>____________</p>\n<p><strong>Timestamps</strong></p>\n<ul>\n <li>0:47 - Intro</li>\n <li>2:43 - Is there value in advertising?</li>\n  <li>6:05 - Are Superbowl ads worth the cost?</li>\n  <li>8:12 - Advertising as a strong force vs. a weak force</li>\n  <li>13:40 - Why the pendulum is swinging back to brand from performance advertising</li>\n  <li>18:03 - Amazon is one of the worlds largest advertisers.Is Tesla next?</li>\n  <li>22:03 - Open letter to CMOs - the value of brand building</li>\n  <li>27:39 - The different levers of brand building</li>\n  <li>30:31 - Bothism and balance in short and long-term marketing</li>\n  <li>32:43 - Difference vs. Differentiation - are they the same?</li>\n  <li>38:57 - Is differentiation sustainable?</li>\n  <li>41:13 - Purpose</li>\n  <li>43:15 - When purpose works</li>\n  <li>47:14 - ROI and it's evil twin ROAS</li>\n  <li>54:18 - How and what to consider for brand measurement</li>\n  <li>59:49 - More about Tom</li>\n  <li>1:02:03 - Post Pod</li>\n</ul>\n<p>____________</p>\n<p><strong>Where to Listen:</strong></p>\n<p><strong>Apple Podcasts:</strong></p> https://podcasts.apple.com/us/podcast/sleeping-barber-podcast/id1609811324\n<p><strong>Spotify</strong></p>: https://open.spotify.com/show/4v0kaM350zEY7X2VBuyf\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/89f0bc6f-0e41-47e0-9fd3-27d2d54a4950/21697713-1677136086028-14b55cf9a7685.jpg"}