{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F2bf83b80-68b5-452a-807a-25c5b052b0a2","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#108: Australian eCommerce Loyalty with Adore Beauty\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/2bf83b80-68b5-452a-807a-25c5b052b0a2\"></iframe>","title":"#108: Australian eCommerce Loyalty with Adore Beauty","description":"As Australia's top online pure-play beauty retailer, https://www.adorebeauty.com.au/ (Adore Beauty) has had incredible growth and success in recent years, even throughout the pandemic. \r\n\nNot only did the company successfully go public in 2020, but it also launched an innovative non points-based loyalty programme called the https://www.adorebeauty.com.au/adore-society.html (Adore Society). \r\n\nWith a goal of education, a clear set of benefits for each loyalty tier based on member's spend, and simple yet exciting rewards, https://www.linkedin.com/in/miranda-bliss-6b030655/ (Miranda Bliss) is the brains behind this compelling customer-focused loyalty programme that's already proving incredibly successful. \r\n\nIn this episode of https://letstalkloyalty.com/ (Let's Talk Loyalty), Miranda explains the programme proposition, the focus on education and entertainment for customers, as well as their powerful content strategy - together which are driving incredible growth and loyalty for this inspiring business. \r\n\n\r\n\r\n\nShow Notes:\r\n\n1) https://www.linkedin.com/in/miranda-bliss-6b030655/ (Miranda Bliss)\r\n\n2) https://www.adorebeauty.com.au/ (Adore Beauty )\r\n\n3) https://www.adorebeauty.com.au/adore-society.html (Adore Society )\r\n\n4) https://open.spotify.com/show/5oYetk8fjaNVoxLCGyGFXC (Beauty IQ Podcast )\r\n\n5) https://open.spotify.com/show/5oYetk8fjaNVoxLCGyGFXC (Skincare School Podcast  )","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/cc658977-b49b-44d2-88f3-4a42d67ac64f/2953009-1621332401442-0925dcd593abb.jpg"}