{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F2c059d13-6bda-434d-a9bb-6878bb94b987","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"SBP 067: The Mindless Marketers, with Conor Byrne.\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/2c059d13-6bda-434d-a9bb-6878bb94b987\"></iframe>","title":"SBP 067: The Mindless Marketers, with Conor Byrne.","description":"<p>We&#39;re thrilled to announce a new segment featuring a friend of the podcast and fellow podcast host of That&#39;s What I Call Marketing, Conor Byrne. </p>\n<p>This segment will delve into current marketing topics, drawing inspiration from Tom Fishburne&#39;s Marketoonist. </p>\n<p>For this segment, each host has chosen two sketches to discuss, sparking engaging dialogue. We see this as a fun way to tackle pressing issues that surface in our discipline. </p>\n<p>We hope you enjoy this new segment!</p>\n<p><br></p>\n<p>Get in touch with the hosts:</p>\n<p>Marc Binkley: \u2060\u2060https://www.linkedin.com/in/marcbinkley/</p>\n<p>Vassilis Douros: \u2060\u2060https://www.linkedin.com/in/vassilisdouros/\u2060</p>\n<p>Conor Byrne:</p>\n<p>https://www.linkedin.com/in/conorbyrne/</p>\n<p><br></p>\n<p>Timestamps:</p>\n<p>00:00 Welcome to the Pilot: Introducing Mindless Marketers<br>00:25 Diving Into the World of tom Fishburne and the Marketoonist,<br>01:36 The Evolution and Challenges of the CMO Role<br>07:54 AI in Marketing: Expectations vs. Reality<br>11:50 Data-Driven Marketing: A Double-Edged Sword<br>16:56 Navigating the Shift from Third-Party Cookies<br>21:10 Rethinking Remarketing Strategies<br>22:13 Scepticism and Realisations in Digital Marketing<br>24:20 The Impact of Cutting Marketing Budgets<br>31:37 Inside the Mind of a Consumer: Brand Perception<br>39:08 Concluding Thoughts on Marketing Strategies</p>\n<p>Where to Listen:</p>\n<p>Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324</p>\n<p>Spotify: https://open.spotify.com/show/4v0kaM350zEY7X2VBuyfrF?si=7083317d5afd488b \u2060\u2060</p>\n<p>Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWVjYWJhNC9wb2RjYXN0L3Jzcw?sa=X&amp;ved=2ahUKEwji_oSOopP-AhXnlo4IHTZKBgYQ9sEGegQIARAC</p>\n<p>Youtube: https://www.youtube.com/@sleepingbarberpodcast</p>\n<p><br></p>\n<p>\u00a9 2024 Sleeping Barber</p>\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/0ae64d6f-56a0-42e3-915a-133e4f534c6e/21697713-1713326646150-12d972015cb7c.jpg"}