{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F2d7a5802-57f2-46d9-a280-b656f1f11e38","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"#009 Crafting Talk Triggers with Jay Baer","description":"How many of your Key Account contacts have a story to tell about their (customer) experience of you?\n\nI am not talking about a prompted testimonial packed with marketing quotes, engineered to pitch your products and services to a new audience.\n\nI am also not meaning a review of the features and benefits they enjoy from using your solution or engaging in your service.\n\nI am rather referring to the kind of story that arises only from a truly REMARKABLE customer experience.\n\nOne that\u2026 ensures that you stand out from your competition, and differentiates you from the overwhelming noise in your crowded market\n\nAnd, more importantly, one that your contacts are delighted to spontaneously tell their network of peers, colleagues and friends...ultimately giving you the very best form of advertising (FOR FREE) - enabling you to win more business and influence wider stakeholders.\n\nMy guest on this episode is a Hall of Fame Keynote speaker and the author of SIX best-selling books which all point to the importance of the customer experience. If you haven\u2019t heard Jay Baer speak yet, you are in for a treat. \n\nWe deep dive into his Talk Triggers concept. He shares his proven method of implementing a system (\u201cTalk Triggers\u201d) to help you to engineer your ability to provide your customers with the kind experiences that create spontaneous conversations and ultimately make your customers your volunteer marketers. \n\n\n- - -\n\n\ud835\udddd\ud835\uddd4\ud835\uddec \ud835\uddd5\ud835\uddd4\ud835\uddd8\ud835\udde5 \ud835\uddd5\ud835\udddc\ud835\udde2:\nJay Baer, CSP, CPAE has spent 27 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 36 of the FORTUNE 500. His current firm, Convince & Convert, provides content marketing, social media, and customer experience advice and counsel to some of the world\u2019s most important brands. \n\nJay is best described as one of the world\u2019s most inspirational marketing, customer experience, and customer service keynote speakers. He is a Hall of Fame speaker and emcee, a New York Times best-selling author of six books and an Internet pioneer. As a 7th-generation entrepreneur, he has founded five, multi-million-dollar companies and today runs his digital strategy consulting and media firm, convinceandconvert.com. Jay has two College-age children and lives in the idyllic college town of Bloomington, Indiana with his wife and travels from Indianapolis to speaking opportunities world-wide.\n\n\ud835\uddd7\ud835\uddd4\ud835\udde9\ud835\udddc\ud835\uddd7 \ud835\udde9\ud835\uddd8\ud835\udde1\ud835\udde7\ud835\udde8\ud835\udde5\ud835\uddd4 \ud835\uddd5\ud835\udddc\ud835\udde2:\nDavid is the principal KAM consultant & Managing Director at KAMGuru.com, a specialist Key Account Management training and consultancy business, based in the UK.\n\nDavid is a Speaker, Author and Performance Coach with more than a decade of hands-on and consultative experience in sales and management roles in the leisure, entertainment and telecoms industries.\n\n=========","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/c44c57f1-716b-4e3a-8eea-384a61d699fd/nkdd-tzzohh9fha8y76hyitj.jpg"}