{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F2d82d68b-a40e-4dd6-a196-fb8596cb637b","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Sales and Marketing Alignment Why, how, and impacts?\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/2d82d68b-a40e-4dd6-a196-fb8596cb637b\"></iframe>","title":"Sales and Marketing Alignment Why, how, and impacts?","description":"Have you ever asked why your marketing and sales teams appear to be at odds with one another? In this podcast, we\u2019ll explore the benefits of sales and marketing alignment, and share actionable tips on how to achieve it.Connect with us on Social Media:\ud83c\udfa7 Growth Engineers podcast: https://growth-engineers.captivate.fm/00:00 Intro08:40 What is a Lead?09:00 How does Sales and Marketing define \"Lead\"?17:06 Understanding Pain Points18:32 Messaging Journey20:28 Outro\ud83d\udccc Dean\u2019s Social Media Links:Company: http://thevantagegrp.com/Instagram: https://www.instagram.com/deanisaacs1/Linkedin: https://www.linkedin.com/in/deanisaacs/https://www.linkedin.com/company/vantage-group-llc/Facebook: https://www.facebook.com/Vantage-Group-260330903990315/\ud83d\udccc Atiba\u2019s Social Media Links:Website: https://clientattractionpros.com/LinkedIn: https://www.linkedin.com/in/atibadesouza/TikTok: https://www.tiktok.com/@theatibadesouzaInstagram: https://instagram.com/atibadesouzaYouTube Channels: Thought Leadership: https://www.youtube.com/@ThoughtsOnThoughtLeadershipBuild Your Team: https://www.youtube.com/@BuildYourTeam#GrowthEngineers #AtibaAndDean #MarketingStrategy","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/682770dd-dbf5-48ba-a21c-418e710d58da/bKjsv28kM7Pzb32Qo4wAx0eK.jpg"}