{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F2e11b21f-29fe-4d09-a52d-d9f28161445d","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Welcome Episode: Align Sales and Marketing for Better Revenue Results","description":"Jeff Davis, author of award-winning book \"Create Togetherness\" and founder of RevEngineTM, announces the launch of his new podcast \u2013 The RevEngine\u2122 Podcast. This platform is designed to help B2B CEOs and revenue leaders align sales and marketing, transform their revenue engine and accelerate growth.\n\nJeff's journey began with a conversation between himself (a successful junior salesperson) and the marketing director which opened his eyes to how marketing could benefit him as a salesperson - inspiring him to transition his career into marketing in order to advocate for salespeople. The aim is for deep conversations across different functions that will provide meaningful insights on transforming your organization\u2019s revenue engine through alignment between sales and marketing.\n\nEach episode will be organized around 6 pillars of a high-performing revenue engine: Culture, Strategy, Structure, Processes, Communication, and Technology - allowing listeners to assess where they are currently, while gaining actionable insights from industry experts on how best to move forward with transformation efforts. Please reach out via the website or email if there are any topics you would like discussed in future episodes.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3ea5d718-95b6-4777-bd5e-4b70825f0a5e/cFiyOJ2kgFFCakSWSJ1ngKtE.jpg"}