{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F2f5f213d-22d2-4dc0-977b-e3b6f3e26f4d","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Tactics Before Strategy = Putting The Cart Before The Horse\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/2f5f213d-22d2-4dc0-977b-e3b6f3e26f4d\"></iframe>","title":"Tactics Before Strategy = Putting The Cart Before The Horse","description":"<p>As business owners, we often succumb to \"shiny object syndrome\" when confronted with a new tactic or tool for our businesses. This is especially true in marketing, where it seems like they produce a new tool that will get amazing results every other day.</p>\n<p>We're going to explore how having a strategy can keep you from spending money on tools and tactics that don't align with your business goals.</p>\n<p><br></p>\n<p>Show notes: <a href=\"https://defythestatusquo.com/2021/01/04/tactics-before-strategy-putting-the-cart-before-the-horse/\">https://defythestatusquo.com/2021/01/04/<strong>tactics-before-strategy-putting-the-cart-before-the-horse</strong>/</a></p>\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/386678a3-be4f-4ada-b812-e76943ea509b/1923973-1610125926417-e668ae3b65d44.jpg"}