{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F301362bc-bd0b-4f4a-930f-a6cc764b1205","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Ep46 Orchestrating Cross-Functional Enablement with Cathy Rowell\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/301362bc-bd0b-4f4a-930f-a6cc764b1205\"></iframe>","title":"Ep46 Orchestrating Cross-Functional Enablement with Cathy Rowell","description":"Welcome to the Inside: Sales Enablement Podcast Episode 46\r\nThere is a whole class of leader working in the gap between strategy and tactics, to blend together the right programs, actions, and processes to achieve outcomes \u2014 often with people who don\u2019t report directly into them.\r\nIn this episode, we\u2019re joined by Cathy \u2013 a sales enablement leader working in her company to bring together groups of people to drive outcomes.\r\nIn this engaging discussion, we discuss:\r\n    The value of orchestration to the sales organization\r\n    Working with line managers who have the resources\r\n    Enrolling people to achieve an outcome\r\n    The difference between orchestrating teams and individuals\r\n    The blend of strategy, process, technology, and information\r\n    Examples of orchestrating people and groups\r\n    The differences between project management and orchestration\r\n\r\nJoin us at https://www.OrchestrateSales.com/podcast/ to collaborate with peers, join Insider Nation, participate in the conversation and be part of the continued elevation of the profession.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/7de9c129-ed2b-44a9-a150-757b0a18ee70/7syuewq9aaqoljtxj9q5bd-k.png"}