{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F305eb96d-fcb5-4be3-86bb-33d3b2b0598b","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Challenges with MedTech Innovation","description":"The medical device industry strives to develop high quality and innovative products that will contribute to the improvement of patients\u2019 lives \n\nToday\u2019s guest is Bruce Gingles, one of my first bosses and mentors as a medical device professional. He taught me about medical device product development and patients. Currently, Bruce is vice president of Global Technology Assessment and Healthcare Policy at Cook Medical. He\u2019s also the co-author of Medical Innovation: Concept to Commercialization.\n\nSome of the highlights of the show include:\n \n\u25cf\tBarriers to Business: Bruce\u2019s role is identifying and breaking down barriers to connect with customers and put products on the market that make a difference.\n\u25cf\tBruce presents a cross-functionality of understanding the market, clinical, and patient needs to effectively communicate with sales, marketing, and other areas. \n\u25cf\tBruce expresses appreciation for the impact I had on Cook\u2019s quality engineering and design control process. \n\u25cf\tShift in Healthcare Technology: Who better to solve clinical and healthcare problems than doctors and nurses? Now, it\u2019s a conflict of time and commitment.\n\u25cf\tPassion vs. Profit: Separating the inventor/doctor from the evaluation of the early product impedes manufacturer\u2019s ability to be true to that person\u2019s vision.\n\u25cf\tPeople making buying decisions for hospitals are removed from the practice of medicine. Decisions were based on clinical outcomes, but now also control costs. \n\u25cf\tCurrent trend is a reduction in new ideas that relate to therapy, and more ideas for diagnosis. They\u2019re not keeping pace with the number of solutions to problems. \n\u25cf\tSolution: Insist that inventor is the operator during prototype evaluations, and assign objective chaperone to validate patients and accuracy of records of cases.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/4a38eb80-aa0e-4e01-b3a1-faff62659f16/72d3cd35-69d2-4f8c-9469-3b37baafdb40.jpg"}