{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F30760e9d-3c45-44be-a6b5-e03bde9666e8","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Personal Disclosure in Marketing: What Therapists Need To Know (Part 1)\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/30760e9d-3c45-44be-a6b5-e03bde9666e8\"></iframe>","title":"Personal Disclosure in Marketing: What Therapists Need To Know (Part 1)","description":"For therapists, the thought of personal disclosure when marketing their private practice is enough to put them in a tailspin.  \n\nWhy? Therapist training drums into you that you should only ever share anything about yourself very sparingly and only in order to help the client. \n\nWell, guess what? It\u2019s exactly the same when it comes to marketing. However there is more flexibility for you because you aren\u2019t directly working with clients.\n\nSo in this 2 part mini-series, I am going to explore with you personal disclosure and help you work out where your boundaries lie. \n\nIn this episode we explore:\n> A little history of private practice marketing\n> How the world wide web has changed everything\n> The difference between advertising and content marketing\n> Why personal disclosure worries us so much. \n> The benefits of being relatable. \n\nGrab your free guide 'Attract More Therapy Clients by Helping Not Selling' here www.janetravis.co.uk/attract-more-therapy-clients\n\nAnd listen to episode 64, where I\u2019ll give you some practical examples and ideas to help you discover your own boundaries.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/7081d1e9-b057-4d73-83ac-8df31aeb0456/ue8o-h3j5-fgtok6jdxopsx4.jpg"}