{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F313de8cd-97cd-4339-aad2-292108ddccb9","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"How to exceed your revenue goals through sales & marketing and lead generation!","description":"This episode covers how to exceed your revenue goals through sales and marketing and lead generation!\r\n\n\r\n\nThis also covers: \r\n\n\u00b7 How to create inbound, outbound, omnichannel lead generation programs.\r\n\n\u00b7 Why lead qualification by MQL and SQL matters.\r\n\n\u00b7 The simple trick to creating engaging content.\r\n\n\u00b7 How to leverage people and technology to achieve your lead generation goals.\r\n\n\u00b7 QandA on all things lead generation\r\n\nhttps://www.theshiftspot.com/ (Hosted by The Shift Spot, where business owners go to make radical shifts in business and in life!)\r\n\nAbout the Speaker: Jim Franklin is a proven sales leader with over 25 years of success in building and leading B2B sales teams selling software/SaaS and professional services. Serving as a Fractional Chief Revenue Officer (CRO) or Chief Sales Officer (CSO), Jim delivers advisory and operational services for B2B companies resulting in predictable, repeatable, scalable, and profitable revenue. Jim has expertise in Revenue Operations (RevOps) methodology and processes. He has a unique ability to link Marketing, Sales, and Customer Success operations across the customer lifecycle to drive efficiency and keep all teams accountable for revenue. The goal is clear - increase your revenue. Jim currently lives in Boulder, CO and is an avid cyclist and skier.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/4e727f6f-d07b-495a-ae41-2c80445983e2/33327667-1674149761606-87aa4e3332d87.jpg"}