{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F32ecba3b-1df7-471f-813e-5e4cff7136c4","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"23. From Clicks to Customers: Mastering E-Commerce Payments with Dror Birzon\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/32ecba3b-1df7-471f-813e-5e4cff7136c4\"></iframe>","title":"23. From Clicks to Customers: Mastering E-Commerce Payments with Dror Birzon","description":"In this conversation, Dror Birzon, a payments expert from BlueSnap, discusses the challenges and opportunities in the payment industry. He highlights the importance of converting users into buyers and the role of AI in payment workflows. \r\nDror also emphasizes the need for localization in international expansion and the significance of alternative payment methods. He explores the growing trend of social commerce and the impact of shoppable videos.\r\nAdditionally, we've discussed the integration of online and offline commerce and the future of e-commerce and payment methods.\r\n\r\nTakeaways\r\n\r\n AI is being used in payment workflows to personalize user experiences, prevent fraud, and improve conversion rates.\r\n  Localization is crucial for international expansion, including using local payment methods, languages, and currencies.\r\n  Alternative payment methods, such as buy now, pay later (BNPL), are gaining popularity and can increase conversion rates, especially for high-ticket items.\r\n  Social commerce and shoppable videos are emerging trends that provide additional storefronts and enhance the user experience.\r\n  The integration of online and offline commerce, as well as the utilization of local acquiring, can optimize payment structures and improve success rates.\r\n\r\n\r\nChapters\r\n00:00 Introduction to BlueSnap\r\n02:00 Passion for the Payment Industry\r\n02:51 Changes in the Payment Industry\r\n03:42 AI in Payment Workflows\r\n04:02 AI Use Cases in BlueSnap\r\n06:12 Fraud Prevention with AI\r\n08:42 Challenges in Payment Structure\r\n09:33 Converting Users into Buyers\r\n10:27 Localization for International Expansion\r\n12:25 Alternative Payment Methods\r\n13:25 Localization of Payment Factors\r\n15:27 Localization for a Complete Solution\r\n18:18 Buy Now, Pay Later (BNPL)\r\n20:18 Social Commerce and Shoppable Videos\r\n24:15 Merging Online and Offline Commerce\r\n25:27 Video as a Conversion Tool\r\n27:10 Future of E-commerce and Payment Methods\r\n28:20 Utilizing Local Acquiring\r\n\r\nDror's LinkedIn profile: https://www.linkedin.com/in/dror-birzon-7817a53/ (https://www.linkedin.com/in/dror-birzon-7817a53)\r\nLooking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/73270315-6c13-44b0-90f9-0d16fb6e1b41/40042358-1708968877892-1ae9ae808cbb6.jpg"}