{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F33d65a5b-494c-41d9-8234-4e2eaa25de2b","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Episode 64: Therapist Content Marketing & Tech Startup Consulting [featuring Michael Fulwiler]","description":"Do you ever feel frustrated that you are available to take clients and tons of people are looking for therapists, but you hardly ever get the calls?\nHave you made a Psyc Today profile, but after months of being \u201cvisible\u201d online, nothing has really improved for your private practice?\nHave you started to wonder if you should consider using those therapy tech startups, but question if they are ethical and if you can even make a livable income through them?\nWell, this episode is for you.\nIn this episode, I talk with Michael Fulwiler, a marketing professional specializing in mental health spaces (including the Gottman Institute) and a consultant for mental health startups.\nTop 3 reasons to listen to the entire episode:\n\nUnderstand the best ways to approach content marketing for therapists.\n\nLearn what alternatives there are to using social media and how to find the right marketing outlets for you.\n\nLearn what therapists can do to ensure they don\u2019t get taken advantage of by the sketchy tech startups (because not all are created equal), as well as how they can play a part in improving the quality of care for clients and therapists through consulting with those tech startups.\n\n\nSo, if you are looking to find ways to connect with your ideal clients and get your caseload filled, this episode will give you the basics to get started. \nContent marketing can feel intimidating sometimes, so it\u2019s important to position yourself in the way that best aligns with your preferences and time. And if you love or hate something, there is still a way to make marketing work for you, so listen in to hear more about what paths you can take and find the best one for you.\nMore about Michael:\nMichael operates at the intersection of marketing and mental health. He leads brand marketing at Heard, a venture-backed startup that helps therapists with their bookkeeping, taxes, payroll, and related services. He is also the founder of Fulwiler Media, a marketing consultancy for mental health companies, and the author of Therapy Marketer, a popular weekly newsletter for therapists. He is the former Chief Marketing Officer of the Gottman Institute.\nMichael's Website & Newsletter: therapymarketer.co\nMichael's Twitter: @MichaelFulwiler\n-------------------------------------------------------\n\ud83c\udf99\ufe0f Listen to more episodes of the All Things Private Practice Podcast here: www.allthingspractice.com/all-things-private-practice-podcast\n\ud83c\udf99\ufe0fSpotify: atppod.com/spotify\n\ud83c\udf99\ufe0fApple Podcasts: atppod.com/apple\n\ud83c\udf99\ufe0fGoogle Podcasts: atppod.com/google\n\ud83d\udde8\ufe0f Join the All Things Private Practice FB Community: www.facebook.com/groups/privatepracticebuilding\n----------------------------\nA Thanks to Our Sponsor!\nI would also like to thank The Receptionist for iPad for sponsoring this episode.\nSign up for a 14-day free trial of The Receptionist for iPad by going to thereceptionist.com/privatepractice, and when you do, you\u2019ll also receive a $25 Amazon gift card.\nMentioned in this episode:\nA Thanks to Our Sponsor, The Receptionist for iPad!\nVisit the website for The Receptionist for iPad here!","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/fefeb88f-26e7-4643-bb13-23de142b4386/aeeqqjrntucak1qdvbee6wzq.jpg"}