{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F33e28357-07a3-4640-8db1-6b31c7d2c9f0","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Progress not perfection with Veronica Fossa","description":"When setting out on the journey of building a totally new business it\u2019s important to focus on making progress rather than seeking perfection. You\u2019re a pioneer doing something that hasn\u2019t been done before and so there\u2019s no set template for success. You\u2019re on a voyage of discovery that can take you down many dead ends.\r\n\nLuckily we have tools to help us explore what works such as design thinking, customer development and the Lean Startup. These tools help us discover the problems worth solving and iterate towards the best solutions.\r\n\nHowever, while it\u2019s important to find problem/solution fit and then product/market fit we also need to keep an eye on product/founder fit. As our business ideas evolve we, as founders, also evolve along the way. As we discover what the market wants we also discover what we want (and don\u2019t want) which is also foundational to the success and sustainability of the businesses we create.\r\n\nIf we don\u2019t be build a business that aligns with our own personal needs we can end up following a path based on other people\u2019s definitions of success. We then run risk of building a successful business that makes us feel tired, trapped and tense. The opposite of being a Happy Entrepreneur.\r\n\nIn this episode of the podcast I talk to Veronica Fossa, founder of WeFactory. She shares the story of her 6 year journey of building her business and why closing it this year made perfect sense for her.\r\n\nIf you\u2019re a business owner struggling with meeting the expectations of what a successful business should be then I hope this story will give you the courage and inspiration to rethink the direction you\u2019re going in.\r\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/bd31faa0-199c-49ab-b949-116f738bf056/1433674-1597216792279-46bcfae38804e.jpg"}