{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F3595d1e3-9aac-4a6a-a228-2beab06bae01","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#485: The Paddock Unveiled: Exploring Oracle Red Bull Racing's Digital Loyalty Program\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/3595d1e3-9aac-4a6a-a228-2beab06bae01\"></iframe>","title":"#485: The Paddock Unveiled: Exploring Oracle Red Bull Racing's Digital Loyalty Program","description":"This episode focuses on \u2018The Paddock\u2019 \u2013 the digital loyalty programme of https://www.redbullracing.com/int-en (Oracle Red Bull Racing), featuring insights fromhttps://www.linkedin.com/in/elliotwarman/\u2060 ( Elliot Warman,) the Digital Product Manager for Oracle Red Bull Racing.\r\n\nElliot heads up \u2018The Paddock\u2019. Having worked in digital financial services for 5 years with HSBC, he made the switch to work in Formula One last June. He\u2019s passionate about building a sense of community amongst the team\u2019s fans, particularly those that don\u2019t have the chance to attend races. \r\n\nHe\u2019s worked on various different marketing campaigns for the loyalty programme, including the team\u2019s biggest fan campaign in 2023 called https://www.redbullracing.com/int-en/projects/make-your-mark (\u2018Make Your Mark\u2019), which gave the chance for its loyalty members to design the car livery for the United States Grand Prix\u2019s this year and win a trip to the races.\r\n\nToday we will be learning about Elliot\u2019s favourite loyalty programmes, what loyalty looks like in Formula One and of course, all about Oracle Red Bull Racing\u2019s digital loyalty programme, \u2018The Paddock\u2019.\r\n\n \r\n\nHosted by https://www.linkedin.com/in/charlie-hills1/ (Charlie Hills.)\r\n\n\r\n\r\n\nShow Notes :\r\n\n1) https://www.linkedin.com/in/elliotwarman/ (Elliot Warman)\r\n\n2) https://www.redbullracing.com/int-en (Oracle Red Bull Racing)\r\n\n3) https://www.redbullracing.com/int-en/projects/make-your-mark (\u2018Make Your Mark\u2019\u2060)\r\n\n4) https://www.mando-connect.co.uk/whitepaper/ (European Loyalty Whitepaper)\r\n\n5) https://www.mando-connect.co.uk (Mando-Connect)\r\n\n6) https://yougov.co.uk (YouGov)","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/913e4c65-bab8-46f2-9913-dbeea48babb6/2953009-1705433606636-6e7d3a9671741.jpg"}