{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F3728ba06-1ab9-4ca5-8ef2-780a29069f4a","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Andrew Muller \u2013 Test Your Ideas to Know What the Market Wants\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/3728ba06-1ab9-4ca5-8ef2-780a29069f4a\"></iframe>","title":"Andrew Muller \u2013 Test Your Ideas to Know What the Market Wants","description":"Before becoming a marketing entrepreneur, Andrew Muller worked for Microsoft in their pay per click (PPC) division. His company (Andrew Muller Creative) now specializes in a new type of hyper-agile market testing called The Market Testing Incubator, where he\u2019s able to test hundreds of ideas in a month (his average market test costs $2.63, which is about 50x cheaper than the industry standard) intending to lower lead costs.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/bf1ae260-889c-4ed3-be55-1cab26741966/sgs-mzw8rdbvxsso7h4vziya.png"}