{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F372e0e9a-48ea-4e4e-911f-02f95f37f15b","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"What the C-Suite Values in Insights with Wella\u2019s Chris Chesebro\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/372e0e9a-48ea-4e4e-911f-02f95f37f15b\"></iframe>","title":"What the C-Suite Values in Insights with Wella\u2019s Chris Chesebro","description":"Discover how insights and analytics shape decision-making at the C-suite level in this episode of MRII's Insights and Innovators podcast. Katie Gross, president of Suzy, hosts Chris Chesebro, Global Chief Digital Officer at Wella Company. They explore how data-driven strategies impact big-picture brand strategy and day-to-day operations in a fast-changing digital world. Learn about Wella's digital pillars, the balance between data and human intuition, and how insights can significantly influence business growth and consumer engagement. This episode is a must-listen for market research professionals aiming to make a strategic impact.\n \n00:00 Introduction and Sponsor Message\n00:34 Meet the Host and Guest\n01:37 Role of Insights in Decision Making\n01:59 Three Pillars of Digital at Wella\n03:01 Data-Driven Decision Making\n06:41 Real-World Examples of Insights Impact\n11:25 Qualities of a Good Insights Professional\n14:46 Delivering Insights Effectively\n17:15 Conversational AI and Its Impact\n20:24 Future of Insights and AI\n23:33 Advice for Insights Professionals\n25:41 Conclusion and Farewell","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3c110a11-0ffc-46db-9506-6cfeb2a8ff9c/mrii-podcast-logo2a-sb3ssf.png"}