{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F37809227-cdfa-4c23-9964-a164ae000492","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#285: Optimising Email Campaigns with AI and Machine Learning Insights\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/37809227-cdfa-4c23-9964-a164ae000492\"></iframe>","title":"#285: Optimising Email Campaigns with AI and Machine Learning Insights","description":"How well do you optimize your email campaigns to drive your customer loyalty?\r\n\nIn this episode, we are joined by https://www.linkedin.com/in/sondrewassas/ (Sondre Wass\u00e5s), Partner at https://www.cpm.no/smarter-email/ (CPM Analytics), who has run loyalty programs for some of the best- known retailers in Scandinavia.\r\n\nSondre believes it's increasingly important to move beyond the basics of personalization, segmentation and A/B testing and find powerful new ways to optimize your loyalty programme newsletters using the latest analytics.\r\n\nListen to hear https://www.linkedin.com/in/sondrewassas/ (Sondre) explain his innovative approach to analysing email newsletters, to find insights that can drive dramatic improvements in your email marketing campaigns.\r\n\n\r\n\r\n\nShow Notes:\r\n\n1. https://www.linkedin.com/in/sondrewassas/ (Sondre Wass\u00e5s)\r\n\n2. https://www.cpm.no/ (CPM Analytics) (Norwegian Home Page)\r\n\n3: Smarter Email Insights (In English)","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/acfeff82-1034-4713-b9da-f1b086b30779/2953009-1664973555414-03e66d2940d6f.jpg"}