{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F37946874-93dd-4b2e-b6bb-2260ad558b9c","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Selling Client Accounting Services with Hitendra Patil","description":"Episode 38. In today's interview, \"BONUS: \"Selling Client Accounting Services with Hitendra Patil.\"\r\n\r\nHitendra is the author of The Definitive Success Guide to Client Accounting Services (CAS). His previous best-seller book, Accountaneur: The Entrepreneurial Accountant, has been bought by accountants in 12 countries across 4 continents. He has been named one of the Top 100 Most Influential People in Accounting from 2017 to 2019. He has also been among the Top 10 Accounting Influencers to Follow on Social Media and Top 100 Accounting Social Media Leaderboard. He is a regularly published author on many of the leading publications in the accounting profession in the United States. Key takeaways from this episode include:\r\n\r\n\u2605 how accountants and firms are coping with the global pandemic and how specifically they have been affected\r\n\r\n\u2605 why accounting is not so much a knowledge or service business, but actually an 'impact' business\r\n\r\n\u2605 what most people think when they heard the word 'accountant'\r\n\r\n\u2605 what the most successful accountants are doing that the less successful ones don't\r\n\r\n\u2605 why accountants should think like business owners and entrepreneurs if they want to differentiate themselves\r\n\r\n\u2605 the role of CAS or Client Accounting Services to the revenue and value add of accounting firms\r\n\r\n\u2605 how client accounting services are actually more than mere advisory services\r\n\r\n\u2605 the critical reason why client accounting services are the future for profitable and successful accounting firms\r\n\r\n\u2605 findings from the largest ever accounting survey with decision makers in accounting firms\r\n\r\n\u2605 the optimum number of services an accounting firm should be offering their clients\r\n\r\n\u2605 why offering more products and services to your accounting firm doesn't necessarily mean employing more staff\r\n\r\n\u2605 what Accountants World do for their accounting firm clients\r\n\r\n\u2605 what's coming up for the accounting world in the area of technology\r\n\r\n\u2605 refuting the notion that more technology will spell the end of the regular accountant\r\n\r\n\u2605 'Why Your Child Will Not Be An Accountant' - one of the most widely read articles in the profession'\r\n\r\n\u2605 what accountants need to do to ride the automation and technology wave, and stay relevant in a competitive world\r\n\r\n\u2605 the most important asset owned by an accountants and how to make the most of it for career and business success.\r\n\r\nHitendra is the Director of Customer Success at AccountantsWorld, a leading provider of cloud-based solutions for accountants, offering a complete, integrated suite of innovative accounting, payroll, and practice management solutions. He helps accountants become more successful by leveraging software solutions more powerfully and advancing the company\u2019s leadership in cloud solutions for accountants. Before AccountantsWorld, he has worked in the technology and technology-enabled services industry for nearly 20 years, working across multiple industry sectors such as capital markets, hedge funds, manufacturing, accounting, payroll, tax, and advisory services.. Contact him here:\r\n\r\nWebsite and blog http://www.accountantsworld.com/\r\n\r\nHitendra on LinkedIn https://www.linkedin.com/in/hitendrapatil/\r\n\r\nUseful Links:\r\n\r\nWhy Your Child Won't Be An Accountant\r\n\r\nhttps://www.accountingtoday.com/opinion/why-your-child-wont-be-an-accountant\r\n\r\nBook: Accountaneur: The Entrepreneurial Accountant\r\n\r\nhttps://cpatrendlines.com/shop/accountaneur/\r\n\r\nNOTE TO LISTENERS:\r\n\r\nThe Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.\r\n\r\nEvery Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial...","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/49b2d73e-d26b-4a85-bb1b-edabbd89437e/P0kHycKmJAGPd1_9mWyTogw2.jpg"}