{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F37f875fa-d3a0-46ff-9617-713dae3ed852","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Nerida Hansen on weaving her way to the top","description":"Seeing a gap in the market, Nerida Hansen pitched her idea to support independent artists and designers to a major retailer, but they weren't interested. Believing in herself and her vision, Nerida left her job and started representing independent artists. \r\nShe turned her dream into a reality and launched her first collection of digitally printed fabrics in 2017. \r\nHer business - Nerida Hansen Fabrics - is now a growing independent fabric business in Geelong supporting textile designers, illustrators and artists from all over the world.\r\nNerida has built her team, established an e-commerce store providing wholesale and retail, opened a bricks and mortar store in Torquay and recently launched a second business called Future Folk Designs.\r\n2020 has been bitter sweet for Nerida. When the global pandemic first hit, Nerida recalls \"crying for 30 days straight\" not knowing what the future held. She stood down her staff and virtually shut down everything. Then, it turned around overnight.\r\nThere was such an increase in sales, Nerida had to move the business into a bigger warehouse and, more importantly, was able to re-employ her team.\r\nNerida is at the top of her game in the textiles market and is building an empire. She shares with us her start up journey, the importance of questioning growth, how and when to hire, dealing with trolls, how to successfully pitch your design, future plans and so much more business advice.\r\nMeet my friend Nerida from Nerida Hansen Fabrics. \r\n###\r\nStay social and connect with OAK Magazine on Facebook and Instagram.\r\nFor more inspiring stories, visit OAK Magazine website.\r\nHosted by Kimberley Furness, Founder + Editor, OAK Magazine.\r\n\r\n\r\nThis podcast uses the following third-party services for analysis: \r\n\r\nChartable - https://chartable.com/privacy\n\n--- \n\nSend in a voice message: https://anchor.fm/afriendofmine/message","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/e6bfe465-086d-42a4-8068-870a491c5edd/6a3c229e429c0cd6.jpeg"}