{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F3c05f8a7-db6f-41c8-b139-bb84d7eb27d0","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Focus Shift:  Why \u2018Who\u2019 Isn\u2019t Your First Marketing Question\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/3c05f8a7-db6f-41c8-b139-bb84d7eb27d0\"></iframe>","title":"Focus Shift:  Why \u2018Who\u2019 Isn\u2019t Your First Marketing Question","description":"Send us a text Welcome to the Buzzworthy Marketing Podcast! I'm your host, Michael Bazzinski, and today we're diving deep into a critical aspect of business success that's often overlooked by even the most savvy entrepreneurs. In this episode, we'll explore why defining the core problem your business solves is far more important than identifying your target audience or polishing your marketing materials. Through compelling stories and real-world case studies, I'll share how businesses that ge...","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/2c985835-2c27-4d5d-ae0c-233a3faf6c1e/Title-Tile-1.png"}